Self-serve analytics is a dream for many data teams. The data team at Chargebee, a $3.5 billion startup was dealing with 350+ data requests every quarter, with 70% of these for raw data! The company had scaled rapidly, and along with it its data and the number of data consumers. Chargebee had fallen into a data-as-a-service trap — and acting as a service desk for the rest of the organization.