The current form of analytics frequently involves an enduser using a spreadsheet application. The trouble is that information is often slow coming in and may not contain all relevant data, and the result is unacceptable delays in getting actionable information. That’s okay, but it probably won’t get you where you want to go. With Big Data and Analytics (BD&A), you get a new approach to gathering, processing, and understanding information. You may hear the term a lot, but many people still don’t fully know what it is. Very broadly, BD&A is a combined hardware/software architecture that gathers vast quantities of disparate data for fast analysis. The analysis produces meaningful information. The result is that you can make faster and better-informed business decisions. The benefit is competitive advantage and (hopefully) increased profitability for your operation.