Fanatics Ingests Streaming Data to a Data Lake on AWS

awscloud.com

Fanatics, a popular sports apparel website and fan gear merchandiser, needed to ingest terabytes of data from multiple historical and streaming sources  transactional, e-commerce, and back-office systems to a data lake on Amazon S3. Once ingested, the data would be analyzed to better identify, predict, and fulfill customer needs related to the products Fanatics offers in over 300 online and offline stores.
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IT's tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook…

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