Big Data has become big news almost overnight, and there are no signs that interest is waning. In fact, several indicators suggest executive attention will climb even higher. Over the last three years, few business topics have been mentioned in the media and researched as extensively as Big Data. Hundreds of articles have appeared in the general business press (for example, Forbes, Fortune, Bloomberg BusinessWeek, The Wall Street Journal, The Economist), technology publications and industry journals, and more seem to be written by the day. A March 2013 search on Amazon.com surfaces more than 250 books, articles and e-books on the topic, most of them published in the last three years.