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Leveraging Big Data to Improve Traffic Incident Management NCHRP 2017 75

National Operations Center of Excellence

As the era of “Big Data” is upon us, there is an overwhelming number of data sources to draw from to improve traffic incident management (TIM). Big Data is not just “a lot of data,” it is a fundamental change in how to collect, analyze, and use data to uncover trends and relationships. In general, advances in technology have significantly increased data quantity, improved data quality, and enhanced data analytics. There is an urgent need for transportation agencies to become fluent in these technologies and to successfully integrate them within their operations so that they may benefit from the large set of existing and emerging Big Data data sources and tools. Big Data holds the potential for leveraging the greatest return on investment in traffic incident management and associated public safety outcomes.
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Premier retail and hospitality organizations are looking for more intelligent ways to manage their businesses in the competitive retail industry. For most, knowing their customers inside and out and gaining insight into the consumer decision-making process is crucial – whether they’re purchasing baby clothes, hotel accommodations or burgers. Rooms To Go (RTG) understands this and is continually looking to gain even greater insight into the needs, wants and buying patterns of its customers.

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