MONETIZING BIG DATA CUSTOMER CASE STUDY WITH UNILOG

Data management is fundamental to every application. Managing this precious asset is an essential competency in modern businesses of every sort. Innovations in data platforms are being adopted, and data management approaches are evolving rapidly to keep pace. Increasingly, enterprises are converging their data warehouse, data lake, and other data management platforms onto distributed cloud-native infrastructures. As more types of data are consolidated into their platforms, enterprises implement more scalable DataOps pipelines and more comprehensive governance practices to manage it all. Want to learn more? This webinar brings together a panel of experts, moderated by James Kobielus, TDWI’s research director for data management.

Generating incremental sales is always a priority for CPG companies. Over the past twelve months, there have been significant structural changes in the industry forcing CPG’s companies to reconsider their sales strategies to drive growth. Ultimately, the industry needs to respond to changing shopper behaviour and to redeploy resources to ensure on-shelf availability in retail is strengthened.

You’re currently using the open source KNIME Analytics Platform, but looking for more functionality - especially for working across teams and business units? KNIME Server is the enterprise software for team based collaboration, automation, management, and deployment of data science workflows, data, and guided analytics. Non experts are given access to data science via KNIME Server WebPortal or can use REST APIs to integrate workflows as analytic services to applications, IoT, and systems.

CPG brands are navigating an ever-changing landscape where consumer habits are evolving and new digital players have been quick to adopt direct-to-consumer approaches. For CPG companies to innovate and thrive, they need to enhance their first-party spatial understanding of consumers and use these valuable insights to drive impactful market expansion decisions.