Seeing Customer Segmentation in a New Light

Introducing Blueocean Market Intelligence’s new Digital Persona and Insights Solution which improves an organization’s current customer segmentation, providing insights around customers’ spending habits and tracking consumers’ online preferences and patterns. It captures and utilizes Big Data to help you get closer to one-on-one marketing by delivering the right content to the right person, at the ideal time, on the preferred channel.
Watch Now

Spotlight

There is a mind-boggling amount of data floating around our society. Physicists at CERN have been pondering how to store and share their ever more massive data for decades - stimulating globalization of the internet along the way, whilst 'solving' their big data problem. Tim Smith plots CERN's invol


OTHER ON-DEMAND WEBINARS

How to Gain a Crisis Advantage with Real-Time Information

To reduce the impact of an unfolding crisis, companies need a clear, accurate and early line of sight into emerging risks. Leaders can then act with confidence and seize opportunities to preserve brand reputation while driving operational excellence. To demonstrate how real-time information can help companies gain advanced warn

A Better Alternative: Advanced Analytics and Alternative Data in Consumer Lending

The unsecured personal loan market is hot and growing rapidly. It is also prime testing grounds for the use of alternative sources of data and advanced analytics in marketing and loan decisioning, given the number of traditional and non-traditional lenders competing to meet consumer demand. Join Equifax and Aite Group as we dis

Expand Access to Credit with Alternative Data from Equifax

Equifax analysis indicates that approximately 91.5 million consumers in the US either have no credit file, or have insufficient information in the file to generate a traditional credit score. Your visibility into credit applicants determines whether you will offer more loans or miss profitable opportunities. By giving you incre

Harness Real-time Public Information to Improve Active Shooter Response

Corporate security teams hope never to respond to an active shooter situation. But given today’s realities, companies spend a great deal of time developing guidelines, holding training sessions, and carrying out drills to ensure that their staff will be prepared in case an active shooter event occurs. Protocols in place for many

Spotlight

There is a mind-boggling amount of data floating around our society. Physicists at CERN have been pondering how to store and share their ever more massive data for decades - stimulating globalization of the internet along the way, whilst 'solving' their big data problem. Tim Smith plots CERN's invol

resources