SQL For Hadoop: When to Use Which Approach

The results are in! Over the summer of 2021, Odaseva and Forrester collaborated on a survey studying how CRM professionals in large enterprises feel about their ability to manage data, the challenges they are facing, and the emerging trends impacting their success. The responses were eye-opening.

The Internet of Things, social media and enterprise content all have one thing in common: they generate vast quantities of data — ever-faster. So much so that picking out relevant information and assembling it into meaningful patterns is a tall order. These new data sources also present another challenge. They generate unstructured data - such as text and emojis - that don’t fit neatly into traditional database structures. This data can however hold valuable insights on important and hard-to-quantify concepts such as social sentiment.

How important are data and analytics to a banker’s bottom-line objectives – growing deposits, loans and the customer base? In the latest Digital Banking Report, AI for Improved Customer Experience, almost 90 percent of respondents indicated that advanced analytics is extremely or very important to capabilities like cross-channel contextual communications, proactive advice and audience targeting.

Decisions made at the national and state level are affecting local communities all around the country. But these communities vary greatly. How do local leaders take control to ensure the right decisions are made for their communities?