Today, companies have more access to data than ever – data about customers, products, and competitors. Using this data to generate meaningful and actionable insights is crucial for businesses large and small. In this video, Ronald Van Loon, one of the top 10 influencers in Big Data, Data Science, IoT, and Business Intelligence talks about the need for businesses to implement Big Data and Analytics. He gives an overview of Big Data and its applications that can help you maximize ROI and give a competitive advantage to your business.