The evolution of analytics: From BI to AI

The Environment Agency uses data models as a key part of their digital journey in reporting scientific results for water quality, fisheries, conservation and ecology, flood management, and more. Join special guest Becky Russell from the Environment Agency along with host Donna Burbank as they discuss how they were able to gain buy-in from various departments across the organization using data models and data standards

A Data Strategy is a plan for moving an organization towards a more data-driven culture. A Data Strategy is often viewed as a technical exercise. A modern and comprehensive Data Strategy addresses more than just the data; it is a roadmap that defines people, process, and technology. The people aspect includes governance, the execution and enforcement of authority, and formalization of accountability over the management of the data.

Whether to take data ingestion cycles off the ETL tool and the Data Warehouse or to facilitate competitive Data Science and building algorithms in the organization, the Data Lake a place for unmodeled and vast data will be provisioned widely in 2019. Though it doesn’t have to be complicated, the Data Lake has a few key design points that are critical, and it does need to follow some principles for success. Avoid building the Data Swamp, but not the Data Lake! The tool ecosystem is building up around the Data Lake and soon many will have a robust Lake and Data Warehouse. We will discuss policy to keep them straight, send “horses to courses,” and keep up users’ confidence in the Data Platforms.

What is product analytics and how does it differ from marketing/web analytics or even business intelligence? Which option answers the questions you’re trying to ask? Just why, and how are digital-first businesses using product analytics?