What’s the Big Deal About Big Data for Marketers?

In today’s corporate finance departments, the pressure to do more with less is greater than ever. The most successful finance teams partner with other lines of business to drive growth through data-driven insights, using advanced analytics and predictive models. But translating insights into real-time actions requires real-time analytics that can’t be achieved with traditional business intelligence solutions and dashboards. To unleash the full power of your finance data, you need a new approach.

Organizations that operate worldwide typically need to manage data both locally and globally. Local business units and subsidiaries must address region-specific data and accounting standards, regulations, customer requirements, and market drivers. At the same time, corporate headquarters must share data broadly and maintain a complete view of performance for the entire enterprise. For many global firms, data is the business. They need state-of-the-art data management just to remain innovative and competitive. Hence, multinational businesses face a long list of new business and technical requirements for modern data management.

Big data is here. Data analysts are leveraging big data to help businesses better understand their customers, markets and operations. HR can learn and leverage some of these techniques to better understand how to attract and retain talent, engage employees, enhance managerial effectiveness and drive business performance. We will provide an overview of big data, how it is being used in the consumer world and discuss applications for the human capital world. We will also provide best practices for getting started with analytics for HR.

There is a lot of focus on big data, but sometimes it makes sense to look at the small data at hand and explore how to drive value from that. In this webinar, Mike Weston will present how to iteratively work with the data available, from e.g. purchase patterns, web browsing or location data, and gradually grow big insights.