You’ve probably heard the term “big data” but do you know how big it really is — and how it can affect your business? Every day we create 2.5 quintillion bytes of data. According to IBM, 90% of the data in the world today was created in the last two years alone. Whether it’s social media posts, digital pictures and videos, customer data, transaction records, cell phone data, GPS signals, or any other kind of digital process, it’s all part of big data. “Big” data is data that’s too large and complex for average databases to capture, manage, and process. It’s high-volume, high-velocity, and/or high-variety. And it comes from sensors, devices, video/audio, networks, log files, transactional applications, web, and/or social media; often generated in real time.