Why Your Data Management Strategy Isn’t Working

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Market leaders in every industry are beginning to see the power of real-time big data integration and how connecting it can enable them to re-imagine their markets, customers, products, and business models.

According to a recent Forrester survey, while 85% of organizations want to improve their use of data insights in their decision-making, 91% of the respondents report that they are not able to improve upon their data-driven decision-making.

Your Data Strategy should be concise, actionable, and understandable by business and IT! Data is not just another resource. It is your most powerful, yet poorly managed and therefore underutilized organizational asset. Data are your sole non-depletable, non-degradable, durable strategic assets, and they are pervasively shared across every organizational area. Overcoming lack of talent, barriers in organizational thinking, and seven specific data sins are organizational prerequisites to be satisfied before (a measurable) nine out of 10 organizations can achieve the three primary goals of an organizational Data Strategy, which are to: