With roots dating back almost four decades ago, Business Intelligence (BI) software began with a fairly consistent profile of solution providers and users. Corporate IT was the dominant solution provider. BI insights were powered by data warehouses and IT-based developers performed all of the heavy lifting associated with data modeling and report development. Users, primarily finance and accounting department managers, anxiously awaited their batch reports. Thrilled by these early insights, the IT teams steering the BI ship could do no wrong. BI infrastructure and programs always costed at least a million dollars and large enterprises were the only companies who could afford the dedicated staff required to operate these early versions of business insight software.