Big Data and consumers. Significant benefit and innovation can flow from open data. To deliver sustainable growth of new technologies and industries, it’s crucial that we put consumers in the driver’s seat. Australians are spending more of their lives online. 87% were active internet users in 20171, more than 17 million use social networking sites2 , and 84% of Australians are now buying products online3 . Big Data is big business. In 2018 alone, revenue from the Big Data software market was estimated at $42 billion4.