The concept of a data lake is emerging as a popular way to organize and build the next generation of systems to master new big data challenges.It is not Apache™ Hadoop® but the power of data that is expanding our view of analytical ecosystems to integrate existing and new data into what Gartner calls a logical data warehouse. As an important component of this logical data warehouse, companies are seeking to create data lakes because they manage and use data with increased volume, variety, and a velocity rarely seen in the past.