Optimizing your AdWords funnel is an iterative process that requires taking a look at the analytics, and tweaking accordingly. AdWords is just one part of your marketing funnel though, this infographic will walk you through which metrics to track at which stages of your funnel, and what you should be monitoring. Import that funnel information into DataHero and visualize it to identify areas that could use improvement and where your marketing team is excelling. Tracking the right metrics will also ensure you’re attributing successes or failures to the correct ads, campaigns and spend.