Telecom services are becoming increasingly commoditized, and telecom companies or telcos are trying to break out of this impasse both strategically and operationally. Using predictive analytics techniques could be the solution. While Predictive Analytics is not an altogether new area, the telecom industry is relatively low in adoption of predictive analytics, data mining and operations research in its daily operations. This white paper describes the various ways by which analytics can enhance revenue, reduce churn and increase sales, thereby offering a telco several opportunities to outthink and outpace its competitors. We also look at possible areas of focus for telcos in terms of predictive analytics.