For every technology revolution, someone pays. Most often, it’s the “early adopter” seeking to gain strategic advantage, but lacks the ability to manage the change of process and protocol within their organization. Balancing the urgency of delivering results against the hype for innovations, the realities of market adoption and time frame to mainstream adoption is as difficult for struggling startups to deliver, as early adoption to deployment is for innovators in larger companies. Now that the Big Data has passed the top of the Gartner’s Big Data Hype Cycle, and based on the amount of attention that big data technology are receiving, one might think that adoption and deployment is already pervasive. The truth is, most companies are still trying to get a handle on big data and are still struggling to find the products to effectively manage it in order to get tangible business benefits.