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B2B Sales & Marketing Exchange

August 12-13, 2019 | USA

The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams. Building on the success of the B2B Marketing Exchange in February, this new event brings together three of the industry’s premier programs focused on ABM, revenue marketing, demand generation and sales enablement. The combined events will deliver actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. You’ll hear first-hand accounts on how sales and marketing teams coordinated and collaborated to better engage target accounts and provided relevant and high value experiences at each stage of the buying cycle.

Spotlight

Understanding User Entity and Behavior Analytics (UEBA)

User Entity and Behavior Analytics (UEBA) is a cybersecurity technology and approach that focuses on analyzing the behavior of users and entities (such as devices, applications, and systems) within an organization's IT environment. By using advanced data analytics, machine learning algorithms, and artificial intelligence, UEBA aims to detect and prevent cyber threats by identifying anomalies, deviations, or patterns in user and entity activities that might indicate potential security risks.


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Spotlight

Understanding User Entity and Behavior Analytics (UEBA)

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