B2B Sales & Marketing Exchange

August 12-13, 2019 | USA

The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams. Building on the success of the B2B Marketing Exchange in February, this new event brings together three of the industry’s premier programs focused on ABM, revenue marketing, demand generation and sales enablement. The combined events will deliver actionable takeaways with case studies jointly presented by key stakeholders on revenue teams at high-growth B2B organizations. You’ll hear first-hand accounts on how sales and marketing teams coordinated and collaborated to better engage target accounts and provided relevant and high value experiences at each stage of the buying cycle.

Spotlight

Unplanned downtime is one of the most significant pain points for industrial manufacturers today, costing them an estimated $50 billion each year. The risk is even greater for process manufacturing, where a critical equipment failure could result in the loss of an entire batch, environmental hazards, or safety risks. The adoption of digital technologies, such as the industrial internet of things (IIoT), promises to mitigate these threats by forecasting equipment failures and catching faults before they lead to unscheduled shutdowns. However, in practice, several challenges arise when maintenance personnel and operations leaders work to implement an IIoT solution aimed at eliminating unplanned downtime.


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Spotlight

Unplanned downtime is one of the most significant pain points for industrial manufacturers today, costing them an estimated $50 billion each year. The risk is even greater for process manufacturing, where a critical equipment failure could result in the loss of an entire batch, environmental hazards, or safety risks. The adoption of digital technologies, such as the industrial internet of things (IIoT), promises to mitigate these threats by forecasting equipment failures and catching faults before they lead to unscheduled shutdowns. However, in practice, several challenges arise when maintenance personnel and operations leaders work to implement an IIoT solution aimed at eliminating unplanned downtime.

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