DID YOU KNOW? In 2016, individuals donated $282 billion dollars! If you're feeling left out, it's time to jumpstart your fundraising program by gathering data-driven intelligence on donors and prospects. Here’s What Fundraising Intelligence Looks Like. SCREEN to identify and research prospects with the greatest major gift potential. SCORE major gift prospects according to philanthropy, affinity, and wealth indicators. Do they have a history of giving? Do they have a connection to your cause? Do they have enough wealth to contribute a major gift.