A new Forrester study finds that artificial intelligence (AI) will infuse tomorrow’s successful businesses. AI technologies such as predictive analytics and machine learning (PAML) will become embedded in both back-office and customer-facing applications. That’s according to a Forrester survey of more than 350 global decision-makers involved in PAML and enterprise applications. PAML is on the rise. 93% Believe PAML is integral to the ongoing success of their business.