Building Your Company's Data Strategy

When it comes to managing marketing data and technology, today's marketers face challenges from every side: building a data-centric organization, acquiring the right talent, navigating privacy regulations, and ensuring data sets are effective and secure. It's not an easy task. The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues. At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts at today's top brands on how they took on data and technology challenges and drove growth for their brands, and get practical solutions to the top 10 topics that keep marketers up at night. This is the only national conference that will bring this caliber of industry thought leaders and critical industry issues together in one event. Whether you're a Fortune 500 marketer, industry data or marketing technology provider, an agency brand leader, or a marketer who simply needs to learn more about leveraging data and technology, the 2023 ANA Masters of Data & Technology Conference is certain to make your must-attend list for 2023.

This closed event will bring organisations together and help understand why RISE with SAP, ONE with cbs can reduce the complexity of your business transformation experience. Consulting Excellence for Global Market Leaders – cbs will share success stories and implementation best practices and explore the three possible approaches to successfully transition to SAP S/4HANA, depending on their S/4HANA readiness. As part of the business transformation experience, we will share best practices on Business Technology Platform, ensuring a unified, business-centric, and open platform for the entire SAP ecosystem. You will realise how your organisation can integrate and create value from data and extend its SAP and third-party solution landscapes to meet evolving business needs. At the end of the event, the customer will engage with one of our consultants in a bespoke 1-to-1 workshop session. The workshop will allow all invitees to bring back a high-level Digital Transformation Roadmap to move to S/4HANA Rise.

As organisations continue to disrupt their industries through better use of data, it has never been more crucial for business leaders to understand how data in and around the organisation can transform business models. The Data & Analytics Summit will bring together senior data and analytics leaders from across different industries, for a strategic conversation around how businesses can leverage the latest tools to manage large amounts of diverse information faster, improve processes and achieve wider business objectives.

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $209 per night at the host venue, the Swissôtel Chicago, a newly renovated and award-winning luxury hotel overlooking the Chicago River and Lake Michigan, and just steps from the Magnificent Mile.