Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount of people online, from 15.7% (2005) to 45% (2015) as a percentage of the world’s population. But all that data is worthless if a business can’t manage it, and this is where Meta Data comes in. It is a concept important to the analysis of the large amounts of data, produced by the general public.