The huge volume and variety of data confronting today’s modern enterprise presents both long-term challenges and opportunities. THE KEY TO GETTING THE MOST OUT OF YOUR INVESTMENTS IN BIG DATA? Actually, putting it in the hands of your users. For a typical Fortune 1000 company, just a 10% INCREASE in data accessibility can result in more than $65 MILLION in additional net income1. And deploying MOBILE ANALYTICS can have a big impact on adoption—for instance, AutoTrader reported a 40X INCREASE in BI usage after deploying MicroStrategy Mobile to their employees.