Although data science has gone mainstream, many onlookers see it as a fancy word for plain old statistics. But, in fact, it’s a way for companies to apply analytics through the use of a technology platform to operate and strategize business more intelligently. Data science is about deriving insights by viewing data through a mathematical lens. It’s not about math or about technology. It’s about finding patterns in the data that can be incredibly useful in a wide variety of business situations.