We live in a digital world in which data analytics and artificial intelligence significantly impact our daily lives. They influence what we wear, what we eat, where we travel, and how we spend our free time. In medicine the impact of data has much more drastic effects, as access to high-quality medical data is a matter of life or death for patients every day. In this particular area, the desire to save human life by discovering modern methods of therapy and diagnostics often contradicts another fundamental right of the patient - the right to privacy and the right to dispose of one’s data.