It seems that everywhere you look – in both the mainstream press as well as in technology media – you see stories or news reports extolling Big Data and its revolutionary potential. But dig a little deeper, and you’ll discover that there’s great confusion about Big Data in terms of exactly what it is, how to work with it, and how you can use it to improve your business. In this book, I introduce you to Big Data, describing what it consists of and what’s driving its remarkable momentum.