For years, businesses have faced a data challenge: Collecting vast volumes of fast-changing, freeflowing data and converting it into meaningful insights and foresights. Through big data analytics, organizations can harness previously unusable data and look for patterns in the bits and bytes — or metadata — that customers leave behind in real time. We call this Code HaloTM thinking, and companies that find meaning in the digital data that surrounds people, processes, organizations and things are generating unprecedented business value.