In recent years, the amount of data available to companies has skyrocketed. According to IBM, 2.5 billion gigabytes (GB) of data are created every day.1 With this massive influx comes new opportunities for companies to deliver greater customer experiences and get an edge on their competition. To this end, enterprises have been investing in big data platforms such as Hadoop, Spark and NoSQL databases. The greater challenge, though, is not only collecting and storing data, but being able to derive meaningful insights from it, and operationalizing those insights to create business value.