In a world of rapid market change, technological upheaval and massive restructuring, arguably, your most important business asset isn’t your products, technologies, or processes — it’s your data. The ability to transform your data into digital intelligence is central to competitive advantage. Only then can it fuel and automate processes, accelerate decisions, bring unique client experiences to life, and ultimately, disrupt entire industries. The problem is that data often remains trapped in siloed data stores or applications — both on premises, and increasingly, in the cloud. Different vendor APIs, architectures and data formats can make it hard to access and apply the advanced analytics needed to elevate data’s value — and make it available to the right people. What’s needed is a more proactive approach that integrates data and applications in all its forms, on and off premises, and provides greater visibility and control. The right solution must also secure and govern all types of data, from any source, across a hybrid cloud infrastructure.