2016 marks the 10th Anniversary of Apache Hadoop. This birthday provides us an opportunity to celebrate, and also to reflect on how we got here and where we are going. Ten years ago, digital business was mostly limited to a few sectors, like e-commerce and media. Since then, we have seen digital technology become central to nearly every industry. Hadoop did not create this digital transformation, but it is a critical character in this larger story. Thus by exploring Hadoop’s tale we can better understand the century we are now in."