Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

marketing metrics
Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results. 

She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience.

MEDIA 7: When did you start working and what was it?
MALIHA AQEEL:
I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral.

M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy?
MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career.


"Marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter."

M7: How has branding changed over the years to become what it is today? What marketing metrics do you value most for brand management?
MA:
Branding used to be focused on the tactical: aesthetics of an ad, wordsmithing copy and “selling” a vision that was less about what the customer needed and more about what the brand wanted you to purchase. Much of this was driven by the rise of a consumerist society in the 1980s and part of the 1990s. But the new millennium witnessed boom-bust economic cycles, changing demographics and technological advances at a relentless pace than ever before. Gradually, the brand’s point of view started to become less relevant and empowered consumers took back control of their brand experience and their buyer journey.

Now brands have to look outward, focusing on the needs, behaviors and motivations of their end customers. They’re also recognizing that purpose and having an impact on society in a positive way is what will drive their enterprise value instead of share price alone. The institutional investors are also taking notice and aligning their investment criteria and evaluation accordingly. This was one of the outcomes of the Embankment Project for Inclusive Capitalism, a multi-year initiative that looked into making capitalism more dynamic, sustainable, inclusive and trusted. As a result, the brand metrics that I value most are outcome-focused like contribution to reputation value, net promoter score, brand perception (a combination of brand recall and service delivery) and employee engagement/advocacy scores.


"One of the most common mistakes companies make is implementing a brand strategy that isn’t aligned to the organization’s overall business goal."

M7: What are the common mistakes that companies make when implementing their brand strategies?
MA:
One of the most common mistakes is implementing a strategy that isn’t aligned to the organization’s overall business goal. This can be challenging in large corporations where there are multiple competing priorities, but marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter. And then create and implement holistic marketing campaigns that drive specific results that support the key performance indicators (KPIs) that the executives are measured on.

A second mistake is running campaigns that are not aligned from a macro or micro environmental perspective. For example, an oil company runs a social media campaign on their corporate citizenship initiatives at a time when the industry (not necessarily the company) is under regulatory scrutiny for bad environmental practices. The timing, not necessarily the content, of the campaign can appear tone deaf and unsympathetic to sentiment in society. Another instance is if a company runs an employer branding campaign about its great culture at a time when it might be going through litigation for a workplace harassment issue. To counter this, marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound.


"Marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound."

M7: Which strategies do you count on to help leaders understand the value of communications?
MA:
I’m a huge advocate of data-driven decision making and offering informed insights and recommendations. C-suite executives see data analytics as a distinct competitive advantage for their business, and it can be the main strategy we use to help them understand our value. Gut instinct has a role to play in planning and execution, but to convince others and demonstrate our importance, we need to have a common understanding of business goals and use language that senior leaders will understand. Examples of this include showing how strategic communications resulted in cost efficiencies, margin improvement and contribution to revenue or increase in sales. These are tangible financial results that any executive function will recognize and appreciate. In addition to the above, I also use benchmarking data (internal and external) and forecasting as part of my communication and resource planning so that I have a framework for reporting to leadership on communication-driven outcomes.

M7: With over 15 years of progressive experience in strategic communication, what advice do you have for leaders who are trying to improve their performance?
MA:
My advice is to bring the brand promise and purpose into your decision-making process. Often, not always, performance is directly impacted by the culture of an organization. And your culture is a reflection of your purpose. It conveys why what the organization does matters; make evangelists out of your customers and convince employees to be part of the journey not just show up for a pay cheque. Research by Gallup found that highly engaged teams are 21% more productive, but low employee engagement results in 65% lower share price over time.

Communication professionals are enablers of the brand. As strategic advisors, we have to help make the connection between culture and business performance—between the intangible and the tangible. The cost of getting it wrong can have a negative impact on reputation capital, share price and even the balance sheet. Research from the Engagement Institute showed that disengaged employees cost US businesses up to $550 billion a year, which is a little over half the nominal GDP of The Netherlands in 2019 ($900 billion). That’s not a comparison that you want someone making at your annual general meeting of shareholders.

ABOUT FIX NETWORK WORLD

The Fix Network global family of brands includes collision repair franchise networks Fix Auto and Pro Color, glass repair and replacement brand NOVUS Glass and mechanical shops Speedy Auto Service, as well as the full suite of SRP glass products. With more than 2,100 points of service in over 40 countries worldwide, Fix Network is the global aftermarket services leader. The Network continues to grow internationally, thanks to a solid foundation based on entrepreneurship and innovation. For more information, visit Fixnetwork.

More THOUGHT LEADERS

Q&A with Charles Southwood, Vice President, N. Europe and MEA at Denodo

Media 7 | September 15, 2021

Charles Southwood, Regional VP at Denodo Technologies is responsible for the company’s business revenues in Northern Europe, Middle East and South Africa. He is passionate about working in rapidly moving and innovative markets to support customer success and to align IT solutions that meet the changing business needs. With a degree in engineering from Imperial College London, Charles has over 20 years of experience in data integration, big data, IT infrastructure/IT operations and Business Analytics....

Read More

Q&A with Vishal Srivastava, Vice President (Model Validation) at Citi

Media 7 | September 8, 2021

Vishal Srivastava, Vice President (Model Validation) at Citi was invited as a keynote speaker to present on Fraud Analytics using Machine Learning at the International Automation in Banking Summit in New York in November 2019. Vishal has experience in quantitative risk modeling using advanced engineering, statistical, and machine learning technologies. His academic qualifications in combination with a Ph.D. in Chemical Engineering and an MBA in Finance have enabled him to challenge quantitative risk models with scientific rigor. Vishal’s doctoral thesis included the development of statistical and machine learning-based risk models—some of which are currently being used commercially. Vishal has 120+ peer-reviewed citations in areas such as risk management, quantitative modeling, machine learning, and predictive analytics....

Read More

Q&A with Sadiqah Musa, Co-Founder at Black In Data

Media 7 | September 1, 2021

Sadiqah Musa, Co-Founder at Black In Data, is also an experienced Senior Data Analyst at Guardian News and Media with a demonstrated history of working in the energy and publishing sectors. She is skilled in Advanced Excel, SQL, Python, data visualization, project management, and Data Analysis and has a strong professional background with a Master of Science (MSc) from The University of Manchester....

Read More

Q&A with Charles Southwood, Vice President, N. Europe and MEA at Denodo

Media 7 | September 15, 2021

Charles Southwood, Regional VP at Denodo Technologies is responsible for the company’s business revenues in Northern Europe, Middle East and South Africa. He is passionate about working in rapidly moving and innovative markets to support customer success and to align IT solutions that meet the changing business needs. With a degree in engineering from Imperial College London, Charles has over 20 years of experience in data integration, big data, IT infrastructure/IT operations and Business Analytics....

Read More

Q&A with Vishal Srivastava, Vice President (Model Validation) at Citi

Media 7 | September 8, 2021

Vishal Srivastava, Vice President (Model Validation) at Citi was invited as a keynote speaker to present on Fraud Analytics using Machine Learning at the International Automation in Banking Summit in New York in November 2019. Vishal has experience in quantitative risk modeling using advanced engineering, statistical, and machine learning technologies. His academic qualifications in combination with a Ph.D. in Chemical Engineering and an MBA in Finance have enabled him to challenge quantitative risk models with scientific rigor. Vishal’s doctoral thesis included the development of statistical and machine learning-based risk models—some of which are currently being used commercially. Vishal has 120+ peer-reviewed citations in areas such as risk management, quantitative modeling, machine learning, and predictive analytics....

Read More

Q&A with Sadiqah Musa, Co-Founder at Black In Data

Media 7 | September 1, 2021

Sadiqah Musa, Co-Founder at Black In Data, is also an experienced Senior Data Analyst at Guardian News and Media with a demonstrated history of working in the energy and publishing sectors. She is skilled in Advanced Excel, SQL, Python, data visualization, project management, and Data Analysis and has a strong professional background with a Master of Science (MSc) from The University of Manchester....

Read More

Related News

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Fivetran Introduces Metadata API – Enables End-to-End Data Analysis and Visibility

Fivetran | September 20, 2022

Fivetran, the global leader in modern data integration, today announced the availability of Fivetran’s Metadata API to enable the tracking of data “in-flight” from source to destination as it moves through Fivetran-managed pipelines. With this additional visibility, customers can integrate with governance and observability tools to give data teams more control over who has access to what data. Enabling automated data governance, the Fivetran Metadata API also provides data stewards, security teams and data engineering teams the needed visibility to answer where the data came from, who accessed it, and what changes have occurred in the pipeline. “Every enterprise knows it must be data-driven, but traditional data governance has been a barrier with manual processes and reactive enforcement of policies. That's not a scalable approach, especially as data infrastructure grows to thousands of pipelines. “With Metadata API, our customers get out-of-the-box data governance automations and data quality workflows so they can proactively identify and take action on governance issues before they become a problem. Our automated in-flight approach enables data access at scale without increasing risk to the business.” Fraser Harris, VP of Product at Fivetran Complex legislation such as Europe’s GDPR, the California Consumer Privacy Act (CCPA), and other state laws impose fines on companies that do not comply with complex rules to safeguard data privacy. The Fivetran Metadata API helps enterprises address compliance requirements, easily integrating into their existing privacy and security strategies while bolstering the value of investments they’ve made in data catalogs and data quality solutions. With the Fivetran Metadata API: Data analysts are provided with a deep understanding of where data is coming from and are able to run impact analyses on it. Data stewards know end users have access to data that has been handled securely and is compliant with governance requirements. Security and legal teams can complete security audits and ensure the data moved is in compliance with organizational policies. Data architects and engineers will soon be able to understand upstream schema changes and ensure downstream processes are updated. Creating an automated data governance experience – Fivetran partners with leading data catalogs Fivetran is excited to launch better metadata management with four leading data catalog vendors: Atlan, data.world, Alation and Collibra. Here are the combined benefits: Information about all data can be consolidated into a single data catalog, for a complete view and seamless user experience. End-to-end data lineage graphs are available for data, despite data passing through multiple systems and tools. By centralizing governance in a single tool, data stewards can better ensure policies and processes are being applied to data as necessary. The ability to source trace data at a column level back to its origin helps confirm data quality and builds trust that the data is accurate and safe to use. “Fivetran’s Metadata API solves a major gap in extracting data from operational systems into modern analytical systems by delivering the much-needed context. The availability of the Metadata API will accelerate development of reliable and secure data-intensive applications by exposing lineage, impact analysis, and security and privacy aspects,” said Sanjeev Mohan, Principal at SanjMo, a data and analytics expert and former Research Vice President at Gartner. “Our customers are excited to move faster with more visibility, powered by metadata from Fivetran,” said Prukalpa Sankar, Co-Founder at Atlan. “No need to manually stitch together sources anymore. With the new Metadata API, customers can now bring metadata from Fivetran into Atlan for a truly automated data governance experience. This end-to-end lineage covers everything from upstream sources to the warehouse and BI layer, helping customers stay informed across complex data stacks with powerful root cause and impact analysis.” “data.world's interface with Fivetran enables data producers and data consumers to understand and trust the data synchronization and mapping along all databases, data sources and applications that matter to enterprises,” said Jon Loyens, CPO & Co-Founder at data.world. “Together with Fivetran, we provide granular data visibility, including metadata of source-destination column pairs, simplifying data discovery, data governance and actionable insights.” A new report issued by Vanson Bourne for Fivetran highlights that companies continue to struggle with proper data governance – a necessity for compliance. All (100%) U.S. respondents said their companies could improve data governance roles, policies and standards, with 90% of those polled in France, 82% of those surveyed in the U.K. and Ireland, and 82% of respondents in Germany saying the same. About Fivetran Fivetran is the global leader in modern data integration. Our mission is to make access to data as simple and reliable as electricity. Built for the cloud, Fivetran enables data teams to effortlessly centralize and transform data from hundreds of SaaS and on-prem data sources into high-performance cloud destinations. Fast-moving startups to the world’s largest companies use Fivetran to accelerate modern analytics and operational efficiency, fueling data-driven business growth. Fivetran is headquartered in Oakland, California, with offices around the world.

Read More

BIG DATA MANAGEMENT,DATA SCIENCE

Qlik Expands Strategic Alignment with Databricks Through SQL-Based Ingestion to Databricks Lakehouse and Partner Connect Integration

Qlik | September 27, 2022

Qlik® today announced two significant enhancements to its partnership with Databricks that make it easier than ever for customers to combine Qlik’s solutions and Databricks to advance their cloud analytics strategies. First is the launch of the Databricks Lakehouse (Delta) Endpoint, a new capability in Qlik Data Integration, which will simplify and improve customers' ability to ingest and deliver data to the Databricks Lakehouse. Second is the integration of Qlik Cloud® with Databricks Partner Connect, enhancing the Qlik Data Analytics trial experience with Databricks. Both deepen and expand the ability of customers to combine Qlik and Databricks in their efforts to leverage the cloud for impact. “We’re excited about the potential of Qlik’s Databricks Lakehouse (Delta) Endpoint to seamlessly and efficiently deliver the data customers need to drive more value from their investment in the Databricks Lakehouse. “And, with Qlik Analytics now integrated with Databricks Partner Connect, we are making it even easier for customers to discover, use and share data-driven insights across their organizations.” Roger Murff, VP of Technology Partners at Databricks Leveraging Databricks SQL, Qlik’s Databricks (Delta) Endpoint optimizes the continuous and real-time data ingestion through Qlik Data Integration into Delta Lake on Databricks. This gives organizations the ability to cost effectively drive more data from a wide range of enterprise data sources, including SAP and Mainframe, into the Databricks Lakehouse while leveraging their cloud provider of choice such as Amazon Web Services (AWS), Google Cloud Platform (GCP) or Microsoft Azure. Qlik has also recently integrated Qlik Cloud with Databricks Partner Connect. Databricks customers can now seamlessly experience Qlik Sense® SaaS within the Databricks Lakehouse Platform through an existing Qlik tenant or a free Qlik trial. The experience includes automatic configuration of connectivity to the customer’s Databricks environment, making it easier for Databricks customers to experience the power of Qlik Cloud. Both the new Databricks Lakehouse (Delta) Endpoint and Partner Connect integration demonstrate Qlik’s commitment to supporting customers like J.B. Hunt in their efforts to combine Qlik and Databricks for impact. “We’re seeing more demand for real-time data related to shippers and carriers in order to provide up-to-the-minute information on how they are performing. Qlik and Databricks help us to meet those demands,” said Joe Spinelle, Director of Engineering and Technology at J.B. Hunt. “As they migrate more and more to the cloud, Databricks customers want strategic partners that make it as easy as possible to deliver and analyze data for impact,” said Itamar Ankorion, SVP of Technology Alliances at Qlik. “With our new Databricks Lakehouse Endpoint and Databricks Partner Connect integration, Qlik is clearly demonstrating its alignment with Databricks and our dedication to the Databricks community to deliver an amazing experience that furthers their overall data strategies.” About Qlik Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud®, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

SpringML Partners With Turo To Accelerate Growth using Salesforce Analytics

SpringML | September 21, 2022

Turo, the world's largest peer-to-peer car sharing marketplace, has selected SpringML, Inc. as a partner for building data-driven solutions with Salesforce, including CRM Analytics and Tableau. The collaboration has enabled Turo to advance its strategy of using data to drive decision-making throughout its operations, supporting Turo Hosts and Guests around the world. "At Turo, we fundamentally believe that access to data insights empowers our team and our customers to make data-driven decisions more quickly. CRM Analytics is a game changer. To make this all possible, SpringML has been a great partner. What might have taken us the better part of a year to do ourselves, SpringML has enabled us to do in months. Thanks to SpringML, we can accelerate our vision to share more insights and to extract more value from our data." Albert Mangahas, Chief Data Officer at Turo Matt Wittlief, VP of the Salesforce practice at SpringML added, "SpringML has been thrilled to partner with Turo to eliminate technical debt, consolidate data visualization tools, and unlock predictive analytics. Together we're seeing how the right strategy and tools can transform the way a company does business." SpringML delivers data-driven digital transformation outcomes with an experimentation and design thinking mindset. The company provides consulting and implementation services and industry-specific analytics solutions that deliver high-impact business value from data. A Salesforce partner since 2015, SpringML has completed over 400 projects for customers, including analytics, forecasting, and multi-cloud solutions. Turo is the world's largest car sharing marketplace where guests can book any car they want, wherever they want it, from a vibrant community of trusted hosts. Whether they're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky for a once-in-a-lifetime event, guests can take the wheel of the perfect car for any occasion, while hosts can take the wheel of their futures by sharing their underutilized personal vehicles or building an accessible, flexible, and scalable car sharing business from the ground up. Turo is home to a supportive and collaborative community that shares thousands of vehicles across the United States, Canada, France and the United Kingdom.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Fivetran Introduces Metadata API – Enables End-to-End Data Analysis and Visibility

Fivetran | September 20, 2022

Fivetran, the global leader in modern data integration, today announced the availability of Fivetran’s Metadata API to enable the tracking of data “in-flight” from source to destination as it moves through Fivetran-managed pipelines. With this additional visibility, customers can integrate with governance and observability tools to give data teams more control over who has access to what data. Enabling automated data governance, the Fivetran Metadata API also provides data stewards, security teams and data engineering teams the needed visibility to answer where the data came from, who accessed it, and what changes have occurred in the pipeline. “Every enterprise knows it must be data-driven, but traditional data governance has been a barrier with manual processes and reactive enforcement of policies. That's not a scalable approach, especially as data infrastructure grows to thousands of pipelines. “With Metadata API, our customers get out-of-the-box data governance automations and data quality workflows so they can proactively identify and take action on governance issues before they become a problem. Our automated in-flight approach enables data access at scale without increasing risk to the business.” Fraser Harris, VP of Product at Fivetran Complex legislation such as Europe’s GDPR, the California Consumer Privacy Act (CCPA), and other state laws impose fines on companies that do not comply with complex rules to safeguard data privacy. The Fivetran Metadata API helps enterprises address compliance requirements, easily integrating into their existing privacy and security strategies while bolstering the value of investments they’ve made in data catalogs and data quality solutions. With the Fivetran Metadata API: Data analysts are provided with a deep understanding of where data is coming from and are able to run impact analyses on it. Data stewards know end users have access to data that has been handled securely and is compliant with governance requirements. Security and legal teams can complete security audits and ensure the data moved is in compliance with organizational policies. Data architects and engineers will soon be able to understand upstream schema changes and ensure downstream processes are updated. Creating an automated data governance experience – Fivetran partners with leading data catalogs Fivetran is excited to launch better metadata management with four leading data catalog vendors: Atlan, data.world, Alation and Collibra. Here are the combined benefits: Information about all data can be consolidated into a single data catalog, for a complete view and seamless user experience. End-to-end data lineage graphs are available for data, despite data passing through multiple systems and tools. By centralizing governance in a single tool, data stewards can better ensure policies and processes are being applied to data as necessary. The ability to source trace data at a column level back to its origin helps confirm data quality and builds trust that the data is accurate and safe to use. “Fivetran’s Metadata API solves a major gap in extracting data from operational systems into modern analytical systems by delivering the much-needed context. The availability of the Metadata API will accelerate development of reliable and secure data-intensive applications by exposing lineage, impact analysis, and security and privacy aspects,” said Sanjeev Mohan, Principal at SanjMo, a data and analytics expert and former Research Vice President at Gartner. “Our customers are excited to move faster with more visibility, powered by metadata from Fivetran,” said Prukalpa Sankar, Co-Founder at Atlan. “No need to manually stitch together sources anymore. With the new Metadata API, customers can now bring metadata from Fivetran into Atlan for a truly automated data governance experience. This end-to-end lineage covers everything from upstream sources to the warehouse and BI layer, helping customers stay informed across complex data stacks with powerful root cause and impact analysis.” “data.world's interface with Fivetran enables data producers and data consumers to understand and trust the data synchronization and mapping along all databases, data sources and applications that matter to enterprises,” said Jon Loyens, CPO & Co-Founder at data.world. “Together with Fivetran, we provide granular data visibility, including metadata of source-destination column pairs, simplifying data discovery, data governance and actionable insights.” A new report issued by Vanson Bourne for Fivetran highlights that companies continue to struggle with proper data governance – a necessity for compliance. All (100%) U.S. respondents said their companies could improve data governance roles, policies and standards, with 90% of those polled in France, 82% of those surveyed in the U.K. and Ireland, and 82% of respondents in Germany saying the same. About Fivetran Fivetran is the global leader in modern data integration. Our mission is to make access to data as simple and reliable as electricity. Built for the cloud, Fivetran enables data teams to effortlessly centralize and transform data from hundreds of SaaS and on-prem data sources into high-performance cloud destinations. Fast-moving startups to the world’s largest companies use Fivetran to accelerate modern analytics and operational efficiency, fueling data-driven business growth. Fivetran is headquartered in Oakland, California, with offices around the world.

Read More

BIG DATA MANAGEMENT,DATA SCIENCE

Qlik Expands Strategic Alignment with Databricks Through SQL-Based Ingestion to Databricks Lakehouse and Partner Connect Integration

Qlik | September 27, 2022

Qlik® today announced two significant enhancements to its partnership with Databricks that make it easier than ever for customers to combine Qlik’s solutions and Databricks to advance their cloud analytics strategies. First is the launch of the Databricks Lakehouse (Delta) Endpoint, a new capability in Qlik Data Integration, which will simplify and improve customers' ability to ingest and deliver data to the Databricks Lakehouse. Second is the integration of Qlik Cloud® with Databricks Partner Connect, enhancing the Qlik Data Analytics trial experience with Databricks. Both deepen and expand the ability of customers to combine Qlik and Databricks in their efforts to leverage the cloud for impact. “We’re excited about the potential of Qlik’s Databricks Lakehouse (Delta) Endpoint to seamlessly and efficiently deliver the data customers need to drive more value from their investment in the Databricks Lakehouse. “And, with Qlik Analytics now integrated with Databricks Partner Connect, we are making it even easier for customers to discover, use and share data-driven insights across their organizations.” Roger Murff, VP of Technology Partners at Databricks Leveraging Databricks SQL, Qlik’s Databricks (Delta) Endpoint optimizes the continuous and real-time data ingestion through Qlik Data Integration into Delta Lake on Databricks. This gives organizations the ability to cost effectively drive more data from a wide range of enterprise data sources, including SAP and Mainframe, into the Databricks Lakehouse while leveraging their cloud provider of choice such as Amazon Web Services (AWS), Google Cloud Platform (GCP) or Microsoft Azure. Qlik has also recently integrated Qlik Cloud with Databricks Partner Connect. Databricks customers can now seamlessly experience Qlik Sense® SaaS within the Databricks Lakehouse Platform through an existing Qlik tenant or a free Qlik trial. The experience includes automatic configuration of connectivity to the customer’s Databricks environment, making it easier for Databricks customers to experience the power of Qlik Cloud. Both the new Databricks Lakehouse (Delta) Endpoint and Partner Connect integration demonstrate Qlik’s commitment to supporting customers like J.B. Hunt in their efforts to combine Qlik and Databricks for impact. “We’re seeing more demand for real-time data related to shippers and carriers in order to provide up-to-the-minute information on how they are performing. Qlik and Databricks help us to meet those demands,” said Joe Spinelle, Director of Engineering and Technology at J.B. Hunt. “As they migrate more and more to the cloud, Databricks customers want strategic partners that make it as easy as possible to deliver and analyze data for impact,” said Itamar Ankorion, SVP of Technology Alliances at Qlik. “With our new Databricks Lakehouse Endpoint and Databricks Partner Connect integration, Qlik is clearly demonstrating its alignment with Databricks and our dedication to the Databricks community to deliver an amazing experience that furthers their overall data strategies.” About Qlik Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud®, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

SpringML Partners With Turo To Accelerate Growth using Salesforce Analytics

SpringML | September 21, 2022

Turo, the world's largest peer-to-peer car sharing marketplace, has selected SpringML, Inc. as a partner for building data-driven solutions with Salesforce, including CRM Analytics and Tableau. The collaboration has enabled Turo to advance its strategy of using data to drive decision-making throughout its operations, supporting Turo Hosts and Guests around the world. "At Turo, we fundamentally believe that access to data insights empowers our team and our customers to make data-driven decisions more quickly. CRM Analytics is a game changer. To make this all possible, SpringML has been a great partner. What might have taken us the better part of a year to do ourselves, SpringML has enabled us to do in months. Thanks to SpringML, we can accelerate our vision to share more insights and to extract more value from our data." Albert Mangahas, Chief Data Officer at Turo Matt Wittlief, VP of the Salesforce practice at SpringML added, "SpringML has been thrilled to partner with Turo to eliminate technical debt, consolidate data visualization tools, and unlock predictive analytics. Together we're seeing how the right strategy and tools can transform the way a company does business." SpringML delivers data-driven digital transformation outcomes with an experimentation and design thinking mindset. The company provides consulting and implementation services and industry-specific analytics solutions that deliver high-impact business value from data. A Salesforce partner since 2015, SpringML has completed over 400 projects for customers, including analytics, forecasting, and multi-cloud solutions. Turo is the world's largest car sharing marketplace where guests can book any car they want, wherever they want it, from a vibrant community of trusted hosts. Whether they're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky for a once-in-a-lifetime event, guests can take the wheel of the perfect car for any occasion, while hosts can take the wheel of their futures by sharing their underutilized personal vehicles or building an accessible, flexible, and scalable car sharing business from the ground up. Turo is home to a supportive and collaborative community that shares thousands of vehicles across the United States, Canada, France and the United Kingdom.

Read More