BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Hightouch | January 30, 2023
Hightouch, the industry leader in data activation, announced the availability of the Personalization API, a low-latency API intended to customize any customer experience. The Personalization API enables any system, including internal and external SaaS applications, to get cloud warehouse data with a response time of fewer than 30 milliseconds.
The feature integrates seamlessly with all prominent data warehouses and transactional SQL and NoSQL databases and supports any data structure (e.g., people, corporations, products). Now, all corporate users have access to client data in real time, whenever and wherever they need it.
Modern customers want, if not expect, individualized experiences with every company interaction. A recent Forrester survey revealed that 68% of consumers prefer to return to an unsatisfactory website or business. However, according to a recent Gartner report, as many as 63% of digital marketers still need to grasp the promise of customization technologies. Hightouch's Personalization API solves this pain point. It makes it simple for any business team to use the modeled data in the warehouse and transform it into captivating real-time customer experiences.
Businesses can handle a variety of new use cases using the personalization API, making it simpler than ever to create personalized client experiences, including:
Delivering in-app or web personalization like article recommendations, customized search results, or nearest store locations to drive conversions
Powering tailored marketing campaigns by enhancing marketing touchpoints with dynamic data points, such as product suggestions, through consumer interaction platforms
Optimizing product testing by providing decision and experimentation systems with consumer information, such as audience inclusion or exclusion
Hightouch is the premier platform for data activation powered by Reverse ETL. Integrate customer data from your warehouse with the technologies used by your business teams. From sales and marketing to support and customer success, all business teams want timely, accurate, and relevant customer data to give context to their current products. It makes your data actionable, whether boosting connections with clients through CRM, refining ad text, or customizing email. The company is based in San Francisco, CA, and is backed by top investors, including Amplify Partners, ICONIQ Growth, Bain Capital Ventures, and Y Combinator.
BIG DATA MANAGEMENT, DATA ARCHITECTURE, DATA SCIENCE
Semarchy | January 25, 2023
On January 24, 2023, Semarchy, an industry leader in master data management and integration, introduced data-driven workflows for its award-winning xDM module. With Semarchy's workflows, businesses can jointly manage, convert, and organize raw data into "single source of truth" golden records for every business use case. In addition, workflows integrate with their unified data platform, significantly improving the whole data management experience with a single, no-code solution that can be installed everywhere.
François-Xavier "FX" Nicolas, Semarchy's Chief Product Officer, said, "This new data-driven workflow release is a bridge between the worlds of data and processes." He added, "It brings the best of these two worlds to Semarchy's users, upholding the fundamental principles of our product vision: capabilities unified in a low/no-code platform and best-in-class use of the technologies selected by our customers."
(Source – Cision PR Newswire)
As businesses grow from silo operations to process-led and ultimately data-driven futures, collaborative governance and dynamic workflows are necessary. Semarchy's workflows are inimitable in their pace, dynamism, and integration, enhancing business and data team cooperation.
The data-driven, no-code workflow design minimizes technical resources and deployment time while enhancing end users' adoption rate and experience. xDM's premier master data management platform is natively merged with Semarchy's workflows as a single integrated solution to decrease data ownership overhead.
The new workflows maintain Semarchy's commitment to accelerating time to value. Key benefits include enhanced operational productivity by dismantling data silos, optimizing processes, and strengthening organizational collaboration; drastically reduced data management operational overhead; and increased enterprise agility with end-to-end clarity of unified data workflows for improved decision-making.
Early Access Program (EAP) feedback demonstrated overwhelming approval for Semarchy's redesigned interface, which speeds end-user adoption for managing and performing assigned workflow tasks. Other feedback indicates industry-specific advantages for firms such as Semarchy's U.S. partner, IMT Healthcare.
Semarchy, an industry leader in data integration and master data management, enables businesses to derive commercial value from data swiftly. Its single platform lets enterprises of any size rapidly identify, administer, manage, integrate, and display essential data distributed across disparate applications. The firm is natively accessible on AWS, Google Cloud Platform, and Microsoft Azure, in addition to being offered as an on-premises solution. In addition to being maintained as a service, it is backed by an extensive ecosystem of software-as-a-service (SaaS) and professional service partners. The company has offices in Phoenix, United States; London, United Kingdom; Lyon, France; and Mexico City, Mexico.
BIG DATA MANAGEMENT, BUSINESS STRATEGY, DATA SCIENCE
Aerospike | January 23, 2023
Aerospike, Inc., the leader in real-time data platforms, has launched Aerospike Connect for Elasticsearch. The new connection allows developers and data architects to use Elasticsearch, a prominent open-source search and analytics tool, to do rapid full-text searches on real-time data stored in Aerospike Database 6.
Aerospike Connect for Elasticsearch contributes to the company's 2023 goal of delivering complete search and analytics capabilities for the Aerospike Database. Using Elasticsearch, the new connection provides quick full-text searches on Aerospike Database 6 data. Additionally, it complements the recently announced Aerospike SQL powered by Starburst product, which enables users to execute large-scale SQL analytics queries on Aerospike Database 6 data.
Aerospike users now have various options to choose from to fuel their search and analytics use cases, thanks to the company's extensive list of capabilities, which now includes the newly announced JSONPath Query support in Aerospike Database 6.
Full-Text-Search for Real-time Data Use Cases
Using Aerospike Connect for Elasticsearch, developers and data architects can swiftly integrate Aerospike's high-performance, scalable, NoSQL database with Elasticsearch to allow a variety of full-text search-based use cases, such as:
Customer Support: enhanced self-service and minimized service delivery expenses.
E-commerce: enhanced client experience that increases the shopping cart size.
Website Experience: Rapid resource availability and enhanced site conversions.
Federal: Mission-critical real-time applications will be more effectively maintained in smart cities.
Workplace Applications: search across different productivity tools in one place.
Growing Portfolio of Enterprise Integrations
Aerospike Connect for Elasticsearch is expanding the Aerospike Connect product line's list of connectors for enterprise data pipelines. In addition, Aerospike clients now have additional options for integrating Aerospike's high performance and scalability into their current data pipelines as a result of the success of multiple customers utilizing connectors for Pulsar, Kafka, Spark, and Presto-Trino.
Aerospike's real-time data platform allows businesses to respond quickly across billions of transactions while decreasing their server footprint by up to 80%. The multi-cloud platform enables real-time applications with predictable sub-millisecond speed up to petabyte size, with 99.999% uptime and globally distributed, highly consistent data.
Applications built on the real-time data platform combat fraud, provide suggestions that significantly boost shopping cart size, facilitate worldwide digital payments, and give hyper-personalized user experiences to tens of millions of consumers. Customers, including Airtel, the European Central Bank, Experian, Nielsen, Snap, PayPal, Verizon Media, and Wayfair, depend on Aerospike as their future data basis. Aerospike is headquartered in Mountain View, California, and has offices in London, Tel Aviv, and Bangalore.