BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
Tealium | December 21, 2022
Tealium, the largest independent and most trusted customer data platform (CDP), today announced it has earned the top global ranking for Customer Data Management by Research In Action.
Research In Action's Vendor Selection Matrix™ ranks the top 15 customer data management companies, with over 140 total companies across the world analyzed. Rankings were primarily determined through an in-depth global survey of more than 1,500 senior marketing and business leaders, complemented with expert analyst research.
"We're always proud to be included as a leading CDP in analyst reports, and we're especially proud of our Research In Action ranking, as it's based primarily on a large global survey of customer data management (CDM) leaders. "This validates our approach to CDM and our relentless focus on delivering real value for our customers, not just effective technology."
Matt Parisi, Director of Product Marketing at Tealium
Top criteria analyzed included the company's market presence, growth rate, and customer traction, in which Tealium ranked the highest across the board. Each company was ranked based on product, company, and service quality; in addition to their approach on strategy and results-driven execution.
Tealium received the highest score overall for 'strategy', specifically for its 'vision' and 'go-to-market' capabilities, and received a 98% within the 'recommendation index'. Additionally, Tealium scored #1 in 'customer satisfaction' and 'price vs. value ratio' categories.
"Tealium is one of the few vendors that provide messaging and functionality to all three customer CDM communities: marketers, data analysts, and developers. It spans the CDM world from gathering the 'breadcrumbs of identity' right through to real-time activation of marketing campaigns," stated Peter O'Neill, Research Director at Research In Action, in the report.
Tealium was also recognized for its specialization in highly-regulated and privacy-rigorous industries. The company was the first to release a HIPAA-compliant CDP solution for both the healthcare and pharmaceutical sectors. Additionally, Tealium recently launched its Trusted Customer View set of product solutions, delivering data quality and enrichment capabilities built on a real-time foundation to trusted better customer experiences, all while honoring privacy preferences in today's highly-regulated world.
O'Neill continued in the report, "The vendor has been solving customer data challenges in the most privacy-rigorous industries since 2013. Customers report that it works with them as a true partner with a very responsive services organization."
Research In Action GmbH is a leading independent information and communications technology research and consulting company. The company provides both forward-looking as well as practical advice to enterprise as well as vendor clients.
Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium's turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium's solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.
BIG DATA MANAGEMENT, DATA ARCHITECTURE, DATA SCIENCE
Semarchy | January 25, 2023
On January 24, 2023, Semarchy, an industry leader in master data management and integration, introduced data-driven workflows for its award-winning xDM module. With Semarchy's workflows, businesses can jointly manage, convert, and organize raw data into "single source of truth" golden records for every business use case. In addition, workflows integrate with their unified data platform, significantly improving the whole data management experience with a single, no-code solution that can be installed everywhere.
François-Xavier "FX" Nicolas, Semarchy's Chief Product Officer, said, "This new data-driven workflow release is a bridge between the worlds of data and processes." He added, "It brings the best of these two worlds to Semarchy's users, upholding the fundamental principles of our product vision: capabilities unified in a low/no-code platform and best-in-class use of the technologies selected by our customers."
(Source – Cision PR Newswire)
As businesses grow from silo operations to process-led and ultimately data-driven futures, collaborative governance and dynamic workflows are necessary. Semarchy's workflows are inimitable in their pace, dynamism, and integration, enhancing business and data team cooperation.
The data-driven, no-code workflow design minimizes technical resources and deployment time while enhancing end users' adoption rate and experience. xDM's premier master data management platform is natively merged with Semarchy's workflows as a single integrated solution to decrease data ownership overhead.
The new workflows maintain Semarchy's commitment to accelerating time to value. Key benefits include enhanced operational productivity by dismantling data silos, optimizing processes, and strengthening organizational collaboration; drastically reduced data management operational overhead; and increased enterprise agility with end-to-end clarity of unified data workflows for improved decision-making.
Early Access Program (EAP) feedback demonstrated overwhelming approval for Semarchy's redesigned interface, which speeds end-user adoption for managing and performing assigned workflow tasks. Other feedback indicates industry-specific advantages for firms such as Semarchy's U.S. partner, IMT Healthcare.
Semarchy, an industry leader in data integration and master data management, enables businesses to derive commercial value from data swiftly. Its single platform lets enterprises of any size rapidly identify, administer, manage, integrate, and display essential data distributed across disparate applications. The firm is natively accessible on AWS, Google Cloud Platform, and Microsoft Azure, in addition to being offered as an on-premises solution. In addition to being maintained as a service, it is backed by an extensive ecosystem of software-as-a-service (SaaS) and professional service partners. The company has offices in Phoenix, United States; London, United Kingdom; Lyon, France; and Mexico City, Mexico.
BIG DATA MANAGEMENT,DATA ARCHITECTURE,BUSINESS STRATEGY
WANdisco | January 20, 2023
On January 19, 2023, WANdisco, a data activation company, announced the launching of its Data Activation Platform 2.0 to enable faster migrations of massive datasets. Leveraging both the WANdisco Data Migrator and Edge to Cloud technologies, the updates enhance the speed and scalability of on-premises and edge data transfers through high precision control over migration throughput, prioritization, and cleanup, among other capabilities. In addition, the updates improve data movement performance from Hadoop environments and IoT sensor data to any cloud, boosting the commercial value of data regardless of where it resides.
Organizations maintain a complicated data web that spans numerous storage environments with channels that connect to multiple clouds. According to IDC, businesses store data across five primary domains, but mostly in on-premises, edge locations, and public cloud.
Furthermore, 69% of data leaders are unable to use their data due to lengthy timelines, high costs, and risk of data transfers between environments, as per the 2022 State of Data Activation report. Multi-cloud strategies, in which organizations use artificial intelligence (AI), machine learning (ML), and analytics capabilities of different clouds for distinct use cases, add to this complexity.
Data Activation Platform 2.0 offers granular control over all or selective data transfers within a streamlined user interface. New automated tools optimize migration and storage resources across environments, with the goal of increasing the speed at which large-scale datasets can be migrated to any cloud.
David Richards, CEO and Founder of WANdisco, said, "Businesses face a dizzying challenge in moving massive amounts of data from a lot of sources to a lot of targets. As data continues to amass at the edge and on-premises at an unprecedented pace, solutions must improve to handle massive data transfers at incredible speeds – but also deliver a seamless experience." He further added, "Data Activation Platform 2.0 does just that. Now enterprises will have even greater control over all, or specific, data transfers happening across their business."
(Source – Cision PR Newswire)
Headquartered in San Ramon, CA, WANdisco is the world's first and only data activation platform for pacing-up digital transformation at scale. The company makes unlimited data actionable in real-time across clouds and enterprises. Customers of WANdisco use the cloud to drive AI and machine learning, transform enterprises, and create new services with zero downtime, data loss, or disruption. WANdisco has over a hundred customers, substantial go-to-market collaborations with organizations such as Microsoft Azure, Databricks, Google Cloud, Amazon Web Services, Oracle, and others, as well as OEM relationships with Alibaba and IBM.