Q&A with Tyler Lessard, VP Marketing, Vidyard

Q&A with Tyler Lessard, VP Marketing, Vidyard
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.

MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD:
Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.

M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL:
In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.

We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.

"We always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences."



M7: What’s top of the list for what Vidyard wants to achieve this year?
TL:
A big priority for Vidyard is to make it as easy as possible for marketing, sales and customer service teams to create, access, share and track rich video content from within the applications and workflows they already use today. We’re now doing this through integrations with key platforms such as Salesforce, Marketo, HubSpot, SalesLoft, Outreach, InsideSales.com, Zendesk and others. In 2019 we’re looking to expand this community further to enable any business professional to embrace video as a better way to communicate and deliver information.


"The most important thing for today’s marketer is to never stand still."



M7: In what way will Vidyard’s collaboration with SmartBug Media change the video experience for HubSpot users worldwide?
TL:
In 2018, Vidyard launched a strategic partnership with HubSpot to power their new HubSpot Video solution for marketing, sales and customer service. Now that the solution is available to HubSpot customers, partners like SmartBug Media are critical to helping them learn how to use video effectively and how to take advantage of these new native tools. From how they create video content, to how they optimize them for conversion, to how they track video engagement data within HubSpot CRM, partners like SmartBug Media will help customers make video an integrated part of their own marketing, sales and customer service processes.


"Vidyard delivers hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market."



M7: You have been named as an Epic Marketer by Marketo last month. That’s indeed a great achievement, Tyler. What efforts do you take to hone your marketing skills?
TL:
The most important thing for today’s marketer is to never stand still. It’s easy to get caught up in “what has worked before” and “this is how we do it”, but we always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences. I’ve embraced video myself as a content medium to share ideas and connect with customers. We deliver hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market. And we stay close to the latest trends and technologies to understand how we can stay one step ahead.

ABOUT VIDYARD

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

More THOUGHT LEADERS

Q&A with Charles Southwood, Vice President, N. Europe and MEA at Denodo

Media 7 | September 15, 2021

Charles Southwood, Regional VP at Denodo Technologies is responsible for the company’s business revenues in Northern Europe, Middle East and South Africa. He is passionate about working in rapidly moving and innovative markets to support customer success and to align IT solutions that meet the changing business needs. With a degree in engineering from Imperial College London, Charles has over 20 years of experience in data integration, big data, IT infrastructure/IT operations and Business Analytics....

Read More

Q&A with Vishal Srivastava, Vice President (Model Validation) at Citi

Media 7 | September 8, 2021

Vishal Srivastava, Vice President (Model Validation) at Citi was invited as a keynote speaker to present on Fraud Analytics using Machine Learning at the International Automation in Banking Summit in New York in November 2019. Vishal has experience in quantitative risk modeling using advanced engineering, statistical, and machine learning technologies. His academic qualifications in combination with a Ph.D. in Chemical Engineering and an MBA in Finance have enabled him to challenge quantitative risk models with scientific rigor. Vishal’s doctoral thesis included the development of statistical and machine learning-based risk models—some of which are currently being used commercially. Vishal has 120+ peer-reviewed citations in areas such as risk management, quantitative modeling, machine learning, and predictive analytics....

Read More

Q&A with Sadiqah Musa, Co-Founder at Black In Data

Media 7 | September 1, 2021

Sadiqah Musa, Co-Founder at Black In Data, is also an experienced Senior Data Analyst at Guardian News and Media with a demonstrated history of working in the energy and publishing sectors. She is skilled in Advanced Excel, SQL, Python, data visualization, project management, and Data Analysis and has a strong professional background with a Master of Science (MSc) from The University of Manchester....

Read More

Q&A with Charles Southwood, Vice President, N. Europe and MEA at Denodo

Media 7 | September 15, 2021

Charles Southwood, Regional VP at Denodo Technologies is responsible for the company’s business revenues in Northern Europe, Middle East and South Africa. He is passionate about working in rapidly moving and innovative markets to support customer success and to align IT solutions that meet the changing business needs. With a degree in engineering from Imperial College London, Charles has over 20 years of experience in data integration, big data, IT infrastructure/IT operations and Business Analytics....

Read More

Q&A with Vishal Srivastava, Vice President (Model Validation) at Citi

Media 7 | September 8, 2021

Vishal Srivastava, Vice President (Model Validation) at Citi was invited as a keynote speaker to present on Fraud Analytics using Machine Learning at the International Automation in Banking Summit in New York in November 2019. Vishal has experience in quantitative risk modeling using advanced engineering, statistical, and machine learning technologies. His academic qualifications in combination with a Ph.D. in Chemical Engineering and an MBA in Finance have enabled him to challenge quantitative risk models with scientific rigor. Vishal’s doctoral thesis included the development of statistical and machine learning-based risk models—some of which are currently being used commercially. Vishal has 120+ peer-reviewed citations in areas such as risk management, quantitative modeling, machine learning, and predictive analytics....

Read More

Q&A with Sadiqah Musa, Co-Founder at Black In Data

Media 7 | September 1, 2021

Sadiqah Musa, Co-Founder at Black In Data, is also an experienced Senior Data Analyst at Guardian News and Media with a demonstrated history of working in the energy and publishing sectors. She is skilled in Advanced Excel, SQL, Python, data visualization, project management, and Data Analysis and has a strong professional background with a Master of Science (MSc) from The University of Manchester....

Read More

Related News

Big Data Management

The Modern Data Company Recognized in Gartner's Magic Quadrant for Data Integration

The Modern Data Company | January 23, 2024

The Modern Data Company, recognized for its expertise in developing and managing advanced data products, is delighted to announce its distinction as an honorable mention in Gartner's 'Magic Quadrant for Data Integration Tools,' powered by our leading product, DataOS. “This accolade underscores our commitment to productizing data and revolutionizing data management technologies. Our focus extends beyond traditional data management, guiding companies on their journey to effectively utilize data, realize tangible ROI on their data investments, and harness advanced technologies such as AI, ML, and Large Language Models (LLMs). This recognition is a testament to Modern Data’s alignment with the latest industry trends and our dedication to setting new standards in data integration and utilization.” – Srujan Akula, CEO of The Modern Data Company The inclusion in the Gartner report highlights The Modern Data Company's pivotal role in shaping the future of data integration. Our innovative approach, embodied in DataOS, enables businesses to navigate the complexities of data management, transforming data into a strategic asset. By simplifying data access and integration, we empower organizations to unlock the full potential of their data, driving insights and innovation without disruption. "Modern Data's recognition as an Honorable Mention in the Gartner MQ for Data Integration is a testament to the transformative impact their solutions have on businesses like ours. DataOS has been pivotal in allowing us to integrate multiple data sources, enabling our teams to have access to the data needed to make data driven decisions." – Emma Spight, SVP Technology, MIND 24-7 The Modern Data Company simplifies how organizations manage, access, and interact with data using its DataOS (data operating system) that unifies data silos, at scale. It provides ontology support, graph modeling, and a virtual data tier (e.g. a customer 360 model). From a technical point of view, it closes the gap from conceptual to physical data model. Users can define conceptually what they want and its software traverses and integrates data. DataOS provides a structured, repeatable approach to data integration that enhances agility and ensures high-quality outputs. This shift from traditional pipeline management to data products allows for more efficient data operations, as each 'product' is designed with a specific purpose and standardized interfaces, ensuring consistency across different uses and applications. With DataOS, businesses can expect a transformative impact on their data strategies, marked by increased efficiency and a robust framework for handling complex data ecosystems, allowing for more and faster iterations of conceptual models. About The Modern Data Company The Modern Data Company, with its flagship product DataOS, revolutionizes the creation of data products. DataOS® is engineered to build and manage comprehensive data products to foster data mesh adoption, propelling organizations towards a data-driven future. DataOS directly addresses key AI/ML and LLM challenges: ensuring quality data, scaling computational resources, and integrating seamlessly into business processes. In our commitment to provide open systems, we have created an open data developer platform specification that is gaining wide industry support.

Read More

Big Data Management

Amnet Digital announces a launch of Swift Insights, an AI-powered analytics platform help businesses make informed decisions

Amnet Digital | January 10, 2024

Amnet Digital, a leading Data, Analytics & AI solutions company that is powering businesses and automating operations, today officially launched Swift Insights, an AI-powered analytics platform to accelerate businesses with data-driven insights and make informed decisions through intuitive dashboards. In today's groundbreaking AI-led innovation era, Swift Insights assists organizations reinvent their business performance with Gen AI and LLMs to uncover new growth opportunities. With Gen AI at its core, Swift Insights expands its AI-powered analytics platform with closed-loop dashboards and advanced reports that solves key business challenges and elevates decision making authority toward customer acquisition to retention and loyalty. Product Key Features AI Analytics: Predictive and Prescriptive analytics using AIML algorithms. Report Management: Single platform for enterprise data discovery and report management. Decision Making: Make the right decisions at the right time and act fast under dynamic market needs. Business Insights: AI-powered reports with actionable insights. Q&A Analytics: LLM powered instant business related answers from the data. This product launch also expands the offerings with state-of-the-art advanced data security and compliance with greater resilience for business. The platform also enables proactive measures to minimize tech disruptions for scheduled upgrades and patching that means the company will witness less down time. "As we launch Swift Insights, we are excited to bring a transformative solution to businesses and harness the full power of the organizational data. Our AI-powered analytics platform underscores Amnet Digital's commitment to tech innovation and excellence in the Data, Analytics, & AI space" said, Krishna Reddy, CEO at Amnet Digital. Get actionable insights 10x faster from your business data stack! Would you like to see how? Request a demo and see for yourself, with no strings attached. Swift Insights drive and measure company success by the real value which is deliver for the clients, partners, communities, and employees. About Swift Insights Swift Insights is an AI-powered analytics platform that accelerates and transforms your business data into actionable insights to make informed decisions. * Powered by Amnet Digital. About Amnet Digital Amnet Digital is a Data, Analytics & AI solutions company that helps businesses to make data driven decisions and automate IT & business operations. We help customers to realize the higher value of their digital transformation initiatives and drive positive business impact leveraging our Analytics & AI digital accelerators. A winner of the "Telangana State Awards 2023" under Best Services category.

Read More

Big Data Management

Dremio Partners With Carahsoft to Bring Modern Data Infrastructure to the Public Sector

Dremio | January 05, 2024

Dremio, the easy and open data lakehouse, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, today announced a partnership. Under the agreement, Carahsoft will serve as Dremio’s Master Government Aggregator®, making the company’s complete cloud and software portfolio for Government, Defense, Intelligence and Education available through Carahsoft’s reseller partners and NASA Solutions for Enterprise-Wide Procurement (SEWP) V, Information Technology Enterprise Solutions – Software 2 (ITES-SW2), National Association of State Procurement Officials (NASPO) ValuePoint, National Cooperative Purchasing Alliance (NCPA) and OMNIA Partners contracts. This collaboration paves the way for Public Sector organizations to harness cutting-edge data analytics capabilities which empower them to make smarter decisions and significantly enhance operational efficiency through lightning-fast data access. Dremio propels agencies into the future by embracing a state-of-the-art data lakehouse architecture in Public Sector organizations. By transitioning to Dremio's solutions, organizations can enjoy sub-second query performance and a remarkable 10-fold improvement in price performance. The new environment eliminates costly and complex legacy data lake solutions and implements a flexible, highly modern architecture. Dremio provides cost-effective self-service analytics and data management, simplifying data pipelines and ETL complexity while accelerating insights across diverse storage locations. With a proven track record of modernizing legacy Hadoop environments and implementing the modern data lakehouse solution, Dremio and Carahsoft aim to transform Public Sector data management by breaking down data silos. Embracing a data mesh concept enables efficient handling of various data sources, fostering cross- collaboration and decentralized data control. Dremio’s expertise supports Public Sector agencies in implementing these principles, eradicating data silos for a more collaborative and efficient approach to data analytics. "Public sector organizations face a range of data infrastructure challenges, many of which are common to both Government and non-government entities. These issues often hinder effective data management, analysis, and decision-making,” said Roger Frey, Vice President of Alliances at Dremio. “Dremio's mission is to make data easily accessible and analyzable for all users, regardless of where it resides. We are excited to partner with Carahsoft to bring our state-of-the-art data analytics solutions to the Public Sector." “Within the Public Sector’s intricate data landscape, complexities often impede efficient data management and decision making,” said Laura Howton, Sales Director who leads the Analytics and Data Management Team at Carahsoft. “By adding Dremio to our AI and Machine Learning portfolio, our reseller partners can now provide modern, cost-effective and easily accessible data analytics tools to Government customers, bolstering their modernization efforts.” Dremio’s solutions are available through Carahsoft’s SEWP V contracts NNG15SC03B and NNG15SC27B, ITES-SW2 Contract W52P1J-20-D-0042, NASPO ValuePoint Master Agreement #AR2472, NCPA Contract NCPA01-86 and OMNIA Partners Contract #R191902. For more information, contact the Carahsoft team at 571-591-6430 or Dremio@carahsoft.com; or register for a complimentary webcast, “The Key Steps in Decreasing Costs and Improving Performance Through Data Lake Modernization,” Thursday, January 25, at 2p.m. About Dremio Dremio is the easy and open data lakehouse, providing self-service analytics with data warehouse functionality and data lake flexibility across all of your data. Use Dremio's lightning-fast SQL query service and any other processing engine on the same data. Dremio increases agility with a revolutionary data-as-code approach that enables Git-like data experimentation, version control, and governance. In addition, Dremio eliminates data silos by enabling queries across data lakes, databases, and data warehouses, and by simplifying ingestion into the lakehouse. Dremio's fully managed service helps organizations get started with analytics in minutes, and automatically optimizes data for every workload. As the original creator of Apache Arrow and committed to Arrow and Iceberg’s community-driven standards, Dremio is on a mission to reinvent SQL for data lakes and meet customers where they are on their lakehouse journey.

Read More

Big Data Management

The Modern Data Company Recognized in Gartner's Magic Quadrant for Data Integration

The Modern Data Company | January 23, 2024

The Modern Data Company, recognized for its expertise in developing and managing advanced data products, is delighted to announce its distinction as an honorable mention in Gartner's 'Magic Quadrant for Data Integration Tools,' powered by our leading product, DataOS. “This accolade underscores our commitment to productizing data and revolutionizing data management technologies. Our focus extends beyond traditional data management, guiding companies on their journey to effectively utilize data, realize tangible ROI on their data investments, and harness advanced technologies such as AI, ML, and Large Language Models (LLMs). This recognition is a testament to Modern Data’s alignment with the latest industry trends and our dedication to setting new standards in data integration and utilization.” – Srujan Akula, CEO of The Modern Data Company The inclusion in the Gartner report highlights The Modern Data Company's pivotal role in shaping the future of data integration. Our innovative approach, embodied in DataOS, enables businesses to navigate the complexities of data management, transforming data into a strategic asset. By simplifying data access and integration, we empower organizations to unlock the full potential of their data, driving insights and innovation without disruption. "Modern Data's recognition as an Honorable Mention in the Gartner MQ for Data Integration is a testament to the transformative impact their solutions have on businesses like ours. DataOS has been pivotal in allowing us to integrate multiple data sources, enabling our teams to have access to the data needed to make data driven decisions." – Emma Spight, SVP Technology, MIND 24-7 The Modern Data Company simplifies how organizations manage, access, and interact with data using its DataOS (data operating system) that unifies data silos, at scale. It provides ontology support, graph modeling, and a virtual data tier (e.g. a customer 360 model). From a technical point of view, it closes the gap from conceptual to physical data model. Users can define conceptually what they want and its software traverses and integrates data. DataOS provides a structured, repeatable approach to data integration that enhances agility and ensures high-quality outputs. This shift from traditional pipeline management to data products allows for more efficient data operations, as each 'product' is designed with a specific purpose and standardized interfaces, ensuring consistency across different uses and applications. With DataOS, businesses can expect a transformative impact on their data strategies, marked by increased efficiency and a robust framework for handling complex data ecosystems, allowing for more and faster iterations of conceptual models. About The Modern Data Company The Modern Data Company, with its flagship product DataOS, revolutionizes the creation of data products. DataOS® is engineered to build and manage comprehensive data products to foster data mesh adoption, propelling organizations towards a data-driven future. DataOS directly addresses key AI/ML and LLM challenges: ensuring quality data, scaling computational resources, and integrating seamlessly into business processes. In our commitment to provide open systems, we have created an open data developer platform specification that is gaining wide industry support.

Read More

Big Data Management

Amnet Digital announces a launch of Swift Insights, an AI-powered analytics platform help businesses make informed decisions

Amnet Digital | January 10, 2024

Amnet Digital, a leading Data, Analytics & AI solutions company that is powering businesses and automating operations, today officially launched Swift Insights, an AI-powered analytics platform to accelerate businesses with data-driven insights and make informed decisions through intuitive dashboards. In today's groundbreaking AI-led innovation era, Swift Insights assists organizations reinvent their business performance with Gen AI and LLMs to uncover new growth opportunities. With Gen AI at its core, Swift Insights expands its AI-powered analytics platform with closed-loop dashboards and advanced reports that solves key business challenges and elevates decision making authority toward customer acquisition to retention and loyalty. Product Key Features AI Analytics: Predictive and Prescriptive analytics using AIML algorithms. Report Management: Single platform for enterprise data discovery and report management. Decision Making: Make the right decisions at the right time and act fast under dynamic market needs. Business Insights: AI-powered reports with actionable insights. Q&A Analytics: LLM powered instant business related answers from the data. This product launch also expands the offerings with state-of-the-art advanced data security and compliance with greater resilience for business. The platform also enables proactive measures to minimize tech disruptions for scheduled upgrades and patching that means the company will witness less down time. "As we launch Swift Insights, we are excited to bring a transformative solution to businesses and harness the full power of the organizational data. Our AI-powered analytics platform underscores Amnet Digital's commitment to tech innovation and excellence in the Data, Analytics, & AI space" said, Krishna Reddy, CEO at Amnet Digital. Get actionable insights 10x faster from your business data stack! Would you like to see how? Request a demo and see for yourself, with no strings attached. Swift Insights drive and measure company success by the real value which is deliver for the clients, partners, communities, and employees. About Swift Insights Swift Insights is an AI-powered analytics platform that accelerates and transforms your business data into actionable insights to make informed decisions. * Powered by Amnet Digital. About Amnet Digital Amnet Digital is a Data, Analytics & AI solutions company that helps businesses to make data driven decisions and automate IT & business operations. We help customers to realize the higher value of their digital transformation initiatives and drive positive business impact leveraging our Analytics & AI digital accelerators. A winner of the "Telangana State Awards 2023" under Best Services category.

Read More

Big Data Management

Dremio Partners With Carahsoft to Bring Modern Data Infrastructure to the Public Sector

Dremio | January 05, 2024

Dremio, the easy and open data lakehouse, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider, today announced a partnership. Under the agreement, Carahsoft will serve as Dremio’s Master Government Aggregator®, making the company’s complete cloud and software portfolio for Government, Defense, Intelligence and Education available through Carahsoft’s reseller partners and NASA Solutions for Enterprise-Wide Procurement (SEWP) V, Information Technology Enterprise Solutions – Software 2 (ITES-SW2), National Association of State Procurement Officials (NASPO) ValuePoint, National Cooperative Purchasing Alliance (NCPA) and OMNIA Partners contracts. This collaboration paves the way for Public Sector organizations to harness cutting-edge data analytics capabilities which empower them to make smarter decisions and significantly enhance operational efficiency through lightning-fast data access. Dremio propels agencies into the future by embracing a state-of-the-art data lakehouse architecture in Public Sector organizations. By transitioning to Dremio's solutions, organizations can enjoy sub-second query performance and a remarkable 10-fold improvement in price performance. The new environment eliminates costly and complex legacy data lake solutions and implements a flexible, highly modern architecture. Dremio provides cost-effective self-service analytics and data management, simplifying data pipelines and ETL complexity while accelerating insights across diverse storage locations. With a proven track record of modernizing legacy Hadoop environments and implementing the modern data lakehouse solution, Dremio and Carahsoft aim to transform Public Sector data management by breaking down data silos. Embracing a data mesh concept enables efficient handling of various data sources, fostering cross- collaboration and decentralized data control. Dremio’s expertise supports Public Sector agencies in implementing these principles, eradicating data silos for a more collaborative and efficient approach to data analytics. "Public sector organizations face a range of data infrastructure challenges, many of which are common to both Government and non-government entities. These issues often hinder effective data management, analysis, and decision-making,” said Roger Frey, Vice President of Alliances at Dremio. “Dremio's mission is to make data easily accessible and analyzable for all users, regardless of where it resides. We are excited to partner with Carahsoft to bring our state-of-the-art data analytics solutions to the Public Sector." “Within the Public Sector’s intricate data landscape, complexities often impede efficient data management and decision making,” said Laura Howton, Sales Director who leads the Analytics and Data Management Team at Carahsoft. “By adding Dremio to our AI and Machine Learning portfolio, our reseller partners can now provide modern, cost-effective and easily accessible data analytics tools to Government customers, bolstering their modernization efforts.” Dremio’s solutions are available through Carahsoft’s SEWP V contracts NNG15SC03B and NNG15SC27B, ITES-SW2 Contract W52P1J-20-D-0042, NASPO ValuePoint Master Agreement #AR2472, NCPA Contract NCPA01-86 and OMNIA Partners Contract #R191902. For more information, contact the Carahsoft team at 571-591-6430 or Dremio@carahsoft.com; or register for a complimentary webcast, “The Key Steps in Decreasing Costs and Improving Performance Through Data Lake Modernization,” Thursday, January 25, at 2p.m. About Dremio Dremio is the easy and open data lakehouse, providing self-service analytics with data warehouse functionality and data lake flexibility across all of your data. Use Dremio's lightning-fast SQL query service and any other processing engine on the same data. Dremio increases agility with a revolutionary data-as-code approach that enables Git-like data experimentation, version control, and governance. In addition, Dremio eliminates data silos by enabling queries across data lakes, databases, and data warehouses, and by simplifying ingestion into the lakehouse. Dremio's fully managed service helps organizations get started with analytics in minutes, and automatically optimizes data for every workload. As the original creator of Apache Arrow and committed to Arrow and Iceberg’s community-driven standards, Dremio is on a mission to reinvent SQL for data lakes and meet customers where they are on their lakehouse journey.

Read More

Spotlight

Vidyard

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

Events

Resources