Big Data Management

A Major Update to Backlinks Database and Backlink Analytics Tool Released by Semrush

Semrush, an online visibility management SaaS platform, released an update to its Backlinks Database and Backlinks Analytics tool for digital marketers.

Backlinks are an important element that is used by search engine algorithms that decides the trustworthiness of a website and ranks its search results. They are important to determine the success of a digital marketing strategy. Semrush has implemented new methods to crawling and reporting new backlinks to help marketers in achieving their goals.

The Backlinks database now contains over 43 million backlinks and deploys a new data collection approach that radically increases the way new links are detected and reported. From a data test of 33,000 randomly sampled URLs, Semrush Backlink Analytics now beats other tools on the market among other industry competitors.

You can access its full capabilities by signing up for a free Semrush account for a limited time. You can access the newly improved Backlink Analytics tool and experience the power of the new database to its fullest.

About Semrush
Semrush is a leading online visibility management SaaS platform that helps businesses all around the world to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns across different media marketing channels. It has over 72,000 paying customers with its headquarters in Boston. Semrush has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.

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Data Science

J.D. Power Acquires Autovista Group to Expand Automotive Data Portfolio

J.D. Power | September 18, 2023

J.D. Power, a prominent global leader in data analytics, has recently announced a definitive agreement to acquire Autovista Group, a renowned pan-European and Australian automotive data, analytics, and industry insights provider. This strategic acquisition complements J.D. Power's existing strengths in vehicle valuation and intricate vehicle specification data and analytics while significantly expanding its presence within the European and Australian automotive markets. This acquisition represents a crucial moment, as it delivers substantial value to the customers of both companies. It brings together Autovista Group's extensive European and Australian market intelligence with J.D. Power's market-leading predictive analytics, valuation data, and customer experience datasets. These complementary offerings will empower original equipment manufacturers (OEMs), insurers, dealers, and financing companies with a truly global perspective on critical industry trends. They will also provide the tools to accurately predict risk, capitalize on emerging trends, and align sales strategies with real-time market dynamics. Pete Cimmet, Chief Strategy Officer at J.D. Power, stated: The addition of Autovista Group broadens our global presence allowing us to serve our customers across key global markets including North America, Europe and Asia/Australia. We look forward to partnering with the Autovista team to launch innovative new products and pursue strategic add-on acquisitions in Europe and Australia. [Source: Business Wire] Autovista Group, through its five prominent brands—Autovista, Glass's, Eurotax, Schwacke, and Rødboka—standardizes and categorizes a multitude of technical attributes for nearly every vehicle manufactured in European and Australian markets. This comprehensive approach offers clients a 360-degree view of detailed vehicle data, which is invaluable for valuations, forecasts, and repair estimates. Furthermore, Autovista Group's robust analytical solutions and its team of seasoned experts are trusted by stakeholders across the automobile industry for their in-depth insights and benchmarks related to vehicle values, ownership, replacements, and repair costs. Under this agreement, Autovista Group's senior leadership, along with its 700 employees, will remain part of the organization, serving as J.D. Power's automotive data and analytics platform for Australia and Europe. Lindsey Roberts will continue to lead the team in her role as President of J.D. Power Europe, reporting to CEO Dave Habiger. Currently, Autovista Group is owned by Hayfin Capital Management, a prominent European alternative asset management firm. The anticipated closure of the Autovista Group acquisition is set for conclusion by the end of 2023, pending customary closing conditions and regulatory review and approval. For this transaction, RBC Capital Markets acted as the exclusive financial advisor, and Kirkland & Ellis provided legal counsel to J.D. Power. TD Cowen served as the exclusive financial advisor, with Macfarlanes, Cravath, Swaine & Moore, and Mishcon de Reya acting as legal advisors to Autovista Group and Hayfin. About J.D. Power J.D. Power, a renowned consumer insights, advisory services, and data and analytics firm, has consistently spearheaded the use of big data, artificial intelligence (AI), and algorithmic modeling to illuminate the intricacies of consumer behavior for more than half a century. With a storied legacy of providing in-depth industry intelligence on customer interactions with brands and products, J.D. Power serves as the trusted leader for the world's preeminent enterprises, spanning diverse major sectors, profoundly influencing and refining their customer-centric strategies.

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Data Visualization

Airbyte Integrates with Datadog for Superior Data Pipeline Management

Airbyte | September 11, 2023

Airbyte, the leading open-source data movement platform, has announced a strategic integration with Datadog, Inc., a prominent cloud application monitoring and security platform. This integration offers customers a comprehensive solution to monitor and analyze data pipelines with access to nearly 50 metrics, all at no additional cost. The integration between Airbyte Self-Managed and Datadog's data observability and security monitoring capabilities allows organizations to maintain a close watch on the health of their critical data pipelines. Key features of this integration include: A centralized overview of Airbyte data pipeline performance Real-time detection and immediate alerts for failing syncs or connections Notifications regarding long-running jobs, which could indicate potential latency issues Michel Tricot, CEO of Airbyte, emphasized the significance of this integration, stating, The new Datadog integration provides transparency and actionable insights, empowering users to optimize performance and ensure reliable data pipelines by proactively addressing potential data issues. [Source: Business Wire] Yrieix Garnier, Vice President of Product at Datadog, further elaborated on the benefits, explaining, Airbyte's data extraction and loading process involves numerous complex components. The integration with Datadog offers users peace of mind, enabling them to monitor data pipelines across their organization and troubleshoot any potential data integration workflow issues, ultimately ensuring data quality. [Source: Business Wire] This integration will be immediately available to users. Existing Datadog customers can configure their Airbyte deployments to send metrics to Datadog. For those not already using Datadog, a free trial is available. Similarly, users new to Airbyte can sign up for free. Airbyte continues its commitment to delivering robust data integration and analysis solutions to organizations. The Datadog integration represents a significant milestone in Airbyte's mission to empower businesses with efficient data integration capabilities. Airbyte simplifies data movement across various sources and destinations, making it accessible and cost-effective for enterprises. With the largest data engineering contributor community, boasting over 800 contributors as well as top-tier tools for connector development and maintenance, Airbyte remains at the forefront of the data integration landscape. About Airbyte Founded in 2020, Airbyte is an open-source platform for EL (T) that enables data teams to replicate data from various sources to different destinations. The company, which has raised $181 million in funding, believes in the power of open source to address data integration challenges and offers over 200 connectors for data syncing. Currently, it serves over 25,000 companies.

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Business Intelligence

Wiiisdom Bolsters AnalyticsOps Portfolio, Introducing Wiiisdom Ops for Power BI

Business Wire | October 04, 2023

Wiiisdom, the pioneer in AnalyticsOps, today announced Wiiisdom Ops for Power BI, a new governance offering designed to deliver trusted data and analytics at scale. This SaaS-based solution, part of the AnalyticsOps portfolio from Wiiisdom, unlocks and automates new testing capabilities and integrated BI content management workflows for Microsoft Power BI. Data and analytics governance is a critical enabler of business success, yet many people are still spending the majority of their time finding and resolving errors. Ventana Research predicts that through 2025, governance issues will remain a significant concern for more than one-half of organizations, limiting the deployment and therefore the realized value of analytics investments. Our research shows two-thirds of organizations consider it very important to improve their data governance and only half of are governing their analytic objects, said David Menninger, SVP & Research Director, Ventana Research. Analytical operations solves this challenge by automating analytics governance, allowing all stakeholders within an organization to mitigate risks and make data-driven decisions. The AnalyticsOps portfolio of products from Wiiisdom, including the new solution, Wiiisdom Ops for Power BI, helps to ensure data is accurate, up-to-date, and consistent for trusted analyses. Wiiisdom is on a mission to simplify and automate governance for analytics so decision-makers have quality, trusted data that they can use for decision-making. By streamlining testing, deploying, and monitoring as an integrated workflow across the entire organization, data leaders can provide timely insights that will drive value to their business, without sacrificing quality and trust. “With more than 15 years of experience solving the toughest business intelligence challenges, we have a unique understanding of the problems that today’s data leaders face,” said Sebastien Goiffon, Wiiisdom Founder and CEO. “The launch of Wiiisdom Ops for Power BI is another step in our mission to minimize risk and increase trust in an organization’s data so business leaders across the globe can confidently make data-driven decisions.” Wiiisdom Ops for Power BI automates dataset and report testing and streamlines analytics governance workflows, so organizations can easily validate datasets and trust that reports are accurate. The new offering allows users to: Test and deploy content at scale: improve productivity and increase confidence with cloud-native, automated testing for all Power BI content across an organization; Catch errors to minimize risk: build and run statistical validations, value checks, regression tests, and more to identify errors, and then document test results to comply with business and regulatory requirements; and Build trust in data and analytics: ensure content is accurate and reliable so organizations can maximize the value of Microsoft Power BI investment and drive stakeholder adoption across the enterprise. The introduction of Wiiisdom Ops for Power BI builds on the tremendous traction that Wiiisdom has achieved over the last 12 months. The company continues to attract top talent, adding several new go-to-market leaders from Tableau, including Michael Holcomb, VP, Customer Success and Jeremy Blaney, VP, Product Marketing, who deeply understand modern BI and customer pain points. Additionally, the company introduced a new partner program that brings together data and analytics consulting partners and world-class resellers to further scale the business. Wiiisdom Ops for Power BI, which was unveiled at the Microsoft Power Platform Conference in Las Vegas, is available now directly and on Microsoft AppSource and Microsoft Azure Marketplace. To learn more about Wiiisdom Ops for Power BI, please check out the blog post or visit: https://wiiisdom.com/wiiisdom-ops/power-bi/ About Wiiisdom Wiiisdom is the pioneer in AnalyticsOps, building no-code, enterprise-grade solutions that simplify governance for analytics and business intelligence platforms like Tableau, Microsoft Power BI, and SAP BusinessObjects. The company offers automated BI testing capabilities and integrated workflows for content lifecycle management that make it easy to comply with governance policies at scale. For more than 15 years, Wiiisdom's solutions have helped organizations of every type, including Fortune 100 companies, build trust in data and analytics, ensuring leaders can make confident data-driven decisions. Learn more at Wiiisdom.com.

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Big Data Management

Immuta Launches Immuta Discover for Enhanced Data Security and Compliance

PR Newswire | October 31, 2023

Immuta, a data security leader, today announced the release of Immuta Discover, a new product for automated tagging and classification on cloud data platforms. Immuta Discover enables data teams to establish and maintain highly accurate metadata for the primary purpose of data access control, monitoring and regulatory compliance. Immuta Discover automatically and continuously discovers structured data in cloud data platforms. It can also leverage existing metadata pulled from enterprise data catalogs like Alation. Leveraging all of this metadata, Immuta Discover provides visibility of all sensitive data, which is critical for building data policies to protect the data and analyzing its usage. As a core pillar of Immuta's comprehensive Data Security Platform, Immuta Discover eliminates manual, error-prone processes and helps organizations improve data security, gain full visibility into their data and unlock its value. Discovering, tagging and classifying sensitive data with highly accurate and descriptive metadata is a critical component of a successful data security strategy. However, today's organizations are burdened with increasingly dispersed data as the number of data sources and users continues to grow. Existing solutions are not designed to tag and classify data across all of these sources with the accuracy and granularity required for security and governance. The lack of accurate metadata creates security gaps and blind spots, making it difficult to meet stringent compliance regulations. Immuta Discover allows data teams to easily and accurately scan, classify and tag data so they can apply data control policies and monitor data access. This allows teams to gain full visibility and context into all of their data assets, and better protect and monitor their sensitive data for enhanced data security posture management. Immuta offers 60+ pre-built and domain-specific classifiers, providing organizations with the flexibility to tailor data classifications to their unique business needs and based on their desired confidence levels. Immuta Discover is the foundational component to making any data security program work within your organization and to remain compliant, said Mo Plassnig, Chief Product Officer at Immuta. It's the first step that must happen in order to protect your data. Data is constantly changing in today's digital age. Organizations must fully understand what data they have – with accurate classification – and maintain a trustworthy inventory of sensitive data across cloud platforms in order to meet growing data security and access demands. And Immuta Discover helps our customers accomplish just this. With Immuta Discover, customers can automatically identify and classify sensitive data by leveraging the following new capabilities: Accurate and actionable metadata for data security – Immuta Discover provides accurate, granular metadata and actionable tags on sensitive data so users can seamlessly secure data across cloud platforms at scale. The product enables full metadata visibility into what data requires access controls and auditing. The metadata can be leveraged directly in Immuta Secure to govern the data and in Immuta Detect to monitor data access. Agentless, multi-cloud data discovery – Immuta Discover scans and classifies data natively, with no software to install and no agent running next to the cloud data platform. The data never leaves the data platform. This approach simplifies operations and is secure and compliant, enabling data teams to be more efficient with an always up-to-date data inventory. Out-of-the-box and customizable regulatory frameworks – Immuta Discover automatically categorizes data that is subject to leading regulatory frameworks such as CCPA, GDPR, HIPAA, or PCI, to implement compliant access control policies. These frameworks are created and maintained by Immuta's in-house Legal Engineering Team, and additionally enable customers to customize frameworks based on their interpretations of specific regulations for accelerated compliance. "I am thrilled to see the addition and announcement of Immuta Discover to Immuta's Data Security Platform," said Sanjeev Mohan, former Gartner analyst and founder of SanjMo. "Efficiently tagging and classifying data is a critical first step in protecting it against the growing number of threats in today's data management landscape. Being able to scan data natively in the cloud data platform is an innovation that enables data discovery at scale." Immuta offers a comprehensive Data Security Platform that enables sensitive data discovery, security and access control and activity monitoring. Immuta Discover automatically discovers and classifies sensitive data relevant to the leading regulatory frameworks. Immuta Detect adds critical user and data access behavior monitoring and auditing. And, Immuta Secure provides scalable data access control and enforcement across cloud data platforms. Together, these capabilities give customers comprehensive data security and governance for analytic workloads. About Immuta Immuta enables organizations to unlock value from their cloud data by protecting it and providing secure access. The Immuta Data Security Platform provides sensitive data discovery, security and access control, data activity monitoring, and has deep integrations with the leading cloud data platforms. Immuta is now trusted by Fortune 500 companies and government agencies around the world to secure their data. Founded in 2015, Immuta is headquartered in Boston, MA. To learn more about Immuta, click here.

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