Customers will be able to construct their own unique objects from inside the app, with no coding necessary, according to ActiveCampaign, the leader in Customer Experience Automation (CXA). This new feature allows users to augment contacts, accounts, and deals with their own data without having to utilize the API or rely on developer skills. Custom objects enable organizations to construct sophisticated workflows that provide dynamic, automated experiences depending on any collection of unique data that they use to operate their operations. Customers can now more readily model data to their own business requirements and act on it through automations, email personalization, lead generation forms, reporting, and other means.
Businesses can connect to sophisticated app integrations that employ custom objects, such as Salesforce, Zendesk Fit, Calendly, DocuSign, or Eventbrite, using ActiveCampaign, or they can construct custom objects to support their own use case. ActiveCampaign places a high priority on ensuring that clients can simply build and maintain custom objects without the need for API knowledge or development help. Many organizations don't always have the coding capacity to use custom objects since they are limited in bandwidth and support. ActiveCampaign has now democratized access to these technologies and leveled the playing field for companies of all sizes, allowing everyone to thrive and flourish.
One of ActiveCampaign's core goals is to iterate on everything, all the time, which is reflected in its continual product upgrades and new features that make a great platform even better. Clients' feedback through G2 demonstrates that the technology is essential to their marketing requirements—from automation to sales interaction to landing page creation, customers continue to utilize ActiveCampaign for all of their marketing needs. ActiveCampaign dominated the attribution category in G2's Spring 2022 Report, placing first in four areas, including lead scoring, pop-up builder, and email template builder. In addition, the company ranked first or second in seven G2 categories, including marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization, and online form builder. This comes after ActiveCampaign ranked first in G2's Best of Software 2022 in February.
“At ActiveCampaign, we know that data is at the heart of every growing business. Companies of all sizes use this information to make decisions, streamline operations and develop winning ideas that accelerate their growth. That’s why out of all the momentum at the company this quarter, a highlight is making custom objects available to our customers in app without needing API or developer knowledge. We know organizing and taking action on information about customers, prospects and sales leads is what powers every area of our customers’ businesses. We are thrilled to make this accessible.”
Jason VandeBoom, founder and CEO of ActiveCampaign
The Better Business Bureau also accredited the company and gave it an A+ grade. Maria Pergolino, Chief Marketing Officer of ActiveCampaign, joined the Board of Directors of BBB in March to assist bridge the gap between B2C and B2B enterprises. With the company's significant emphasis on assisting businesses in growing, Pergolino will give valuable insights into how corporations can develop better community relations.
In addition to product and corporate award wins, the firm got direct input from its customers this quarter regarding the good effect CXA has on their operations. In fact, ActiveCampaign users plan to quadruple their revenue in 2022 (increasing by 100% over the following year), compared to the 3.5 percent increase witnessed with older email marketing, marketing automation, and CRM technologies. Customers like Apple Rose Beauty raised their online sales by 300 percent after working with CXA.