Advocado Announces Major Updates to its Data Management Platform

Advocado, a cross-media information the executives stage (DMP) energizing advertising execution, today declared a set-up of new abilities and highlights for its foundation that convey completely new information, investigation, attribution and progressed applications to publicists around the world.

With an attention on uncovering new and significant constant, true information, the updates not just improve how sponsors, organizations and channel accomplices can use Advocado's information and arrangements, yet additionally empower incredible new devices that can enormously expand commitment and ROI for cross-media advertisement crusades.

“With the hyperbolic rise of data, media channels and unrealistic expectations, marketing leaders are under greater pressure than ever and finding it increasingly challenging to prove ROI,” said Brian Handrigan, CEO, Advocado. “Without a doubt, today’s advertisers, brands and CMOs require an advanced solution, and with the new enhancements to our platform, Advocado is uniquely positioned to help our customers execute their most successful campaigns and, importantly, make their mark in the industry.”

Advocado's foundation offers the most vigorous, constant TV information signals by means of its protected watermark innovation, common language preparing, computerized content acknowledgment, and ongoing climate to interface disconnected and online crowd information. This special information, which just Advocado can give, fills basic perceivability holes to most adequately target multi-screen crusades, augment ROI, and eventually uncover and impact the whole client venture.

With the new updates and advanced offerings, Advocado’s customers now have access to:

• Data-only Subscription: Advocado’s proprietary data can be integrated with open data sources and used to augment in-house data platforms that measure campaign effectiveness, custom attribution, and more
• “Out-of-the-Box” Analytics: A simple, plug-and-play solution offering advanced deterministic-, lift- and Machine Learning-based cross-screen attribution models and ready-to-use analytics
• Instant Actions with Advocado Activate: Expanded capabilities to include signals from not only Advocado’s patented Veil watermark, but also automatic content recognition, weather signals, and live stream natural language processing to trigger micro-moment actions across search, social & shopping platforms

Using Advocado's foundation, clients have accomplished as much 11x profit for ROI, a 390% expansion in change, and a 400% increment in leads.

Using watchwords and TV networks that are generally applicable to your intended interest group, Advocado can consequently distinguish and enact advanced missions on pursuit, social, and automatic stages inside the space of seconds to expand crowd commitment on each stage. Prior to Advocado, there was no chance to get for sponsors to precisely change advanced missions in amazing sync with their TV ads running.

Accessible to sponsors around the world, Advocado helps control more than 210 neighborhood U.S. advertises and is the most strong ongoing TV promotion bits of knowledge stage accessible to date.

About Advocado

Advocado's cross-media managed data platform instantly generates, integrates, analyzes, and activates data. The platform fills visibility gaps with data that brands, media companies, and agencies can’t get anywhere else, helping them target their multi-screen campaigns more effectively, maximize ROI, and bridge the space between offline audiences and digital behavior. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. The Advocado platform helps customers and partners uncover hidden insights that open the doors to better performance. The platform gives them immediate visibility into their campaigns, and automatically adjusts those campaigns to deliver unprecedented results, maximizing every advertising dollar. Advocado is headquartered in St. Louis, MO.