Big Data Management

Blacksmith Applications Acquires TABS Analytics

Blacksmith Applications, a main supplier of SaaS-based exchange promotion the executives and advancement programming to the buyer bundled merchandise (CPG) industry, declared today its obtaining of TABS Analytics. The consolidated element unites the market-driving exchange adequacy, information analytics, class the board and customer experiences arrangements of TABS with the specialized astuteness, exchange the executives aptitude and area information on Blacksmith. This procurement further builds up Blacksmith as a head income the board arrangement supplier with a worldwide operational impression and a marquee list of in excess of 350 CPG customers spreading over Fortune 100 to mid-market and strength makers.

TABS tackles probably the greatest test for buyer products organizations: transforming information over-burden into bits of knowledge by separating data storehouses that create inside CPG makers. TABS brings an interesting ability of joining information science with virtual customer examination and bits of knowledge to convey advancement business insight that benefits retailers and CPG producers. By having the option to orchestrate and examine information, at that point test, approve and find out about customer practices, TABS helps CPG organizations improve profitability and quicken their quantifiable profit (ROI).

TABS's answers, joined with Blacksmith's applications, analytics and information, will empower CPGs to invest their energy driving income, not analyzing information. Together, the associations will oversee, examine and improve omnichannel retail promotions through an exceptional blend of restrictive innovation and a consultative execution analytics practice.

"By joining the Blacksmith team, our clients benefit from the solutions and scale of one of the industry's leading SaaS companies," said Dr. Kurt Jetta, executive chairman and founder of TABS Analytics. "CPG companies can further improve ROI by integrating TABS performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions. Our clients will be able to conduct predictive analytics on pricing, promotions and mix management within the Blacksmith platform."

In his new role at Blacksmith, Dr. Jetta will be the chief analytics officer and a shareholder in the combined entity.

"It's not enough to simply give customers part of the solution to address their trade challenges. Through the acquisition of TABS, the combined solution will link management, analytics and optimization to provide promotional stakeholders exactly what they need to manage and execute these investments in ways that grow revenue," said Paul Wietecha, president and CEO at Blacksmith.

Marlin & Associates acted as the exclusive strategic and financial advisor and BakerHostetler acted as legal advisor to TABS for this transaction.

About Blacksmith Applications:

Blacksmith Applications is a SaaS technology company offering trade management, optimization, and sales enablement services and software to CPG retail and foodservice organizations. Our customer list includes hundreds of organizations such as Tyson, Smucker's, Nestle, Unilever, and KraftHeinz. The Blacksmith Applications team is comprised of professionals with decades of CPG experience and we stand apart from ordinary solutions not only in the capabilities of our applications but also in our industry knowledge. Our solutions help customers spend money better.

About TABS Analytics:

TABS Analytics is a technology-enabled analytics firm that simplifies and improves the way analytics are conducted in the consumer products industry. TABS delivers analytics solutions to CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. TABS also offers market research and omnichannel shopper insights services through its division, Decision Insight, a leader in uncovering shopper behaviors and motivations. Utilizing proprietary virtual platforms for brick and mortar and eCommerce, Decision Insight delivers effective strategies that win at retail.

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Airbyte Racks Up Awards from InfoWorld, BigDATAwire, Built In; Builds Largest and Fastest-Growing User Community

Airbyte | January 30, 2024

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Data Visualization, Data Science

DAS42 Announces Subscriber Analytics Solution on the Snowflake Data Cloud

DAS42 | December 12, 2023

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SensiML Unveils Data Studio - Next-Generation Sensor Data Management for AI / ML

SensiML | December 20, 2023

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Big Data Management

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Dremio | January 05, 2024

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