On February 14, 2023, CallRail, a leading intelligence platform for organizations of all sizes, announced that it has launched its Google Analytics 4 (GA4) integration and is now available to all clients. Google stated last year that as of July 1, 2023, it will transition from tracking sessions to events, adding that all customers who still need to update their websites will no longer get traffic data at that time. Since historical data from Universal Analytics will be unavailable after this date, organizations must upgrade their Google Analytics integration several months before the change.
The CallRail Google Analytics 4 Integration provides organizations with a more comprehensive approach to recording and analyzing call data in Google Analytics, providing greater insight into visitor interactions than ever before. Marketers can now access call tracking data alongside other granular visitor events, all in standard and customized Google Analytics 4 reports. In addition, the integration delivers many custom parameters for each event, allowing customers to create custom reports based on call duration, tags, and whether the caller was a qualified lead.
Businesses may use CallRail's Google Analytics 4 Integration to:
View CallRail call tracking data with their other offline and online customer journey data to comprehensively view what behavior motivates online visitors to call.
Build custom marketing reports based on data from all of the channels and sources they monitor, including CRM data, phone calls and a variety of other offline and online sources.
View a caller's website activity prior to and after making a call to better understand caller behavior and the impact of each marketing campaign.
Follow a user's journey between devices, allowing them to attribute activity across multiple devices to a single user and gain insight into how different devices influence call behavior.
Aside from the new integration, CallRail provides significant resources for organizations making the changeover, including a thorough, step-by-step guide to understanding the implications of the shift and assuring business preparedness before July.
Founded in 2011, CallRail is a leading intelligence platform that enables organizations of all sizes to market effectively. Its solutions, which serve over 200,000 businesses globally, assist organizations in tracking and attributing each lead to their marketing journey, capturing and managing every text, call, chat, and form, and using real-time analytics to enhance their marketing. The company's award-winning platform has expanded beyond G2's top-rated inbound call tracking software to also include conversation intelligence, form tracking and corporate communications tools. It has been listed on the Inc. 5000 fastest-growing companies and the Deloitte Tech Fast 500 lists for several years in a row.