BIG DATA MANAGEMENT

Civis Analytics Launches Toolkit for a Data-Driven COVID Vaccine Campaign

Civis Analytics | February 23, 2021

Civis Analytics, a data science firm innovating at the intersection of public good and scientific best practices, today announced the launch of its COVID Vaccine Campaign Toolkit. This resource hub includes key information for organizations looking to use data to inform persuasive and equitable COVID vaccination outreach.

The toolkit provides guidance on each aspect of an outreach campaign that requires a specific, tailored approach. These include:

Messaging and messenger: Results from scientific experiments to guide messaging and spokespeople, so the most persuasive language is used for each audience. This includes new research on employer-specific messaging, conducted in partnership with the U.S. Chamber of Commerce Foundation. Crystal Son, MPH, Director of Healthcare Analytics at Civis Analytics, also shares examples of counterintuitive findings, tangible advice for any vaccine campaign team, and comparisons to Civis research on other vaccine messaging.
Resource allocation: An interactive vaccine hesitancy map that visualizes which U.S. counties are most likely to need additional intervention to drive up vaccination rates. This map can guide groups that need to determine where to focus education or outreach efforts.
Process: Leveraging best practices from recent 2020 Census outreach campaigns, Civis outlines a five-step process organizations can follow to ensure their vaccine campaign is data-driven and set up for success.

"Vaccine uptake is absolutely critical to herd immunity -- which is what we all need to recover from the pandemic," said Son. "Too often, we assume that a one-size-fits-all approach to public health campaigns can work. We continue to see that the language and messengers that work for one group can backfire with another -- so we really need to eliminate our own biases and rely on the data to guide our campaigns. For many of us, this is the most important campaign of our lifetime, and we need to do this right."

About Civis Analytics

Civis Analytics helps leading public and private sector organizations use data to gain a competitive advantage in how they identify, attract, and engage people. With a blend of proprietary data, technology and advisory services, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis helps organizations stop guessing and start using statistical proof to guide decisions.

Spotlight

Data Virtualization enters its third generation with Stone Bond Technologies’ Enterprise Enabler , an Agile Integration Software (AIS). Early data virtualization consisted of creating virtual data models and specialized programming that supported queries across federated data stores, in some cases eliminating the need to create a physical database.


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BIG DATA MANAGEMENT

Explorium Launches Salesforce Integration and Debuts Workforce Trends Data

Explorium | March 23, 2022

Explorium, the External Data platform that automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, has released new Salesforce integration capabilities, updates to its user interface, and added company workforce data to its data offering. As the need for external data grows and businesses look for shorter time to insights, new enhancements address user requests to make analytics and machine learning more efficient. Explorium Salesforce Integration With the new Salesforce connector, data professionals can now upload Salesforce objects to Explorium, enrich them with external data from Explorium’s collection and export the enriched data back to Salesforce. They can build predictive lead scoring models based on their historical data, and apply the scores to new leads for prioritization on their propensity to convert to customers. External Data Platform Usability Enhancements Explorium has also released many new features to improve productivity and overall user experience, accelerating time-to-value for data professionals. New capabilities include enhanced search to find the relevant data signals, improved management of external data projects, and additional support for generating net-new datasets. Additionally, a new guided onboarding experience eliminates the training time and helps users immediately start their projects, further easing the access and use of external data. New Dataset for Workforce Data Trends Explorium’s new datasets on company workforce trends provides ‘X-ray-level’ insights into corporate operations, including headcount growth per department, leadership changes, average tenure in company by level, and company diversity. These are powerful indications of strength and stability that go beyond traditional financial performance indicators, providing critical insights for due diligence and other corporate assessments. Workforce data trends expands upon hundreds of business, individual, and geospatial datasets currently available within the Explorium platform. All datasets are pre-vetted for quality and ready to use without any matching and integration challenges. “Our customers are constantly thinking up new ways to drive their most important decisions with data, AI, and analytics. Our latest enhancements will enable customers to easily use data in applications of their choice such as Salesforce. Explorium’s expanded data gallery with new datasets gives users easy access to a wider variety of data that is ready to use.” Chen Admati, VP of Product and Platform GM at Explorium Experience the new Salesforce connector, company workforce trends, and the rest of the Explorium platform for free today. About Explorium Explorium provides the first External Data Platform to improve Analytics and Machine Learning. Explorium enables organizations to automatically discover and use thousands of relevant data signals to improve predictions and ML model performance. Explorium External Data Platform empowers data scientists and analysts to acquire and integrate third-party data efficiently, cost-effectively and in compliance with regulations. With faster, better insights from their models, organizations across fintech, insurance, consumer goods, retail and e-commerce can increase revenue, streamline operations and reduce risks. Explorium works with global brands like GlassesUSA, BlueVine, OnDeck and Behalf to enhance AI models for use cases including lead scoring, identifying default risk and fraud, and upleveling analytics.

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BIG DATA MANAGEMENT

Sesame Software Provides Adaptive Data Management Strategies for the Modern Data Lakehouse

Sesame Software | February 25, 2022

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BIG DATA MANAGEMENT

GZ6G Technologies Announces Development of Innovative Artificial Intelligence Analytics platform VenuTrax for launch by Green Zebra Smart Labs

GZ6G Technologies | February 23, 2021

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DATA ARCHITECTURE

Skyflow Launches Integration to Build Privacy and Data Protection into the Snowflake Data Cloud

Skyflow | June 17, 2022

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Spotlight

Data Virtualization enters its third generation with Stone Bond Technologies’ Enterprise Enabler , an Agile Integration Software (AIS). Early data virtualization consisted of creating virtual data models and specialized programming that supported queries across federated data stores, in some cases eliminating the need to create a physical database.

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