DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

DECK 7 | February 04, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners.
The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

By analysing patterns from mobile phone usage, a team of researchers in San Francisco is able to predict the magnitude of a disease outbreak half way around the world. Similarly, an aid agency sees early warning signs of a drought condition in a remote Sub-Saharan region, allowing the agency to get a head start on mobilising its resources and save many more lives.


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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

EY announces alliance with Alteryx to help accelerate digital transformation through analytics automation

EY | November 28, 2022

The EY organization today announces an alliance between Alteryx, one of the leaders in analytics automation, and Ernst & Young LLP (EY US), to help organizations unlock the power of data through automation and digital transformation. Most organizations face inefficiencies and increased costs when carrying out day-to-day business and back-office operations. As they undergo digital transformation efforts, they tend to devote more time to data manipulation than to data analysis. As a result, revisiting and updating their existing technologies to improve data literacy throughout the organization becomes critical to achieve their transformation goals. The EY–Alteryx Alliance will help clients across various sectors optimize data-driven processes by generating valuable insights to deliver faster, better business outcomes to achieve efficiency in business operations. The alliance leverages the highly intuitive and easy-to-learn data analytics automation platform of Alteryx along with the EY organization's digital transformation capabilities across Strategy and Transactions, Consulting and Tax. The Alteryx platform combines three key pillars of automation and digital transformation — data, processes and people — to help enable data democratization, business process automation and people upskilling. Users are then better able to unlock the value of advanced analytics using its user-friendly platform, analyze a wide range of data from multiple sources and deliver business insights to answer business questions more efficiently. Among other strengths, EY US is well-known among clients and in the market for its consulting capabilities. With more than 700 certified implementers of Alteryx across service lines and countries, EY US teams have built innovative, proprietary solutions that are supported by Alteryx. Through the EY–Alteryx Alliance, clients gain access to and counsel from the right technology and consulting talent for data exploration, transformation and analysis. Brian May, EY Americas Alliance and Managed Services Leader, says: "This collaboration combines advanced technology and consulting capabilities for data exploration and analysis across key functional areas including tax, finance, human resources, supply chain, internal audit and IT. Activating and accelerating rapid digital transformation is paramount in helping organizations efficiently navigate today's evolving business landscape." Barb Huelskamp, Alteryx SVP of Channel Sales, says: "By aligning the EY organization's rich heritage of experience with the Alteryx analytics automation platform, we provide incremental value for key customer segments across the office of finance, human resources, supply chain and more. Our shared objective helps organizations optimize analytics to help drive large-scale business transformations." About EY EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Datamatics positioned as the Challenger in the 2022 SPARK Matrix for Data Management & Analytics Services by Quadrant Knowledge Solutions

Datamatics | November 11, 2022

Quadrant Knowledge Solutions announced today that it has named Datamatics, a global Digital Technologies, Operations, and Experiences Company, as a 2022 technology Challenger in the SPARK Matrix analysis of the global Data Management & Analytics Services market The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different provider capabilities, competitive differentiation, and market position. According to Sreejith PS, Analyst, Quadrant Knowledge Solutions, "Datamatics provides enterprise data management consulting services by assessing their client's current strategy. This assists in either building on the client's available technology stack by utilizing Datamatics' IP, solution accelerators, and frameworks, or in form of offering bespoke BI Analytics services by utilizing its industry expertise & BI platforms. The company also provides a data management competence matrix comprising data governance, data architecture, data models, data quality, and data security as a part of its well-curated ecosystem of partners and products." Sreejith added, "Datamatics, with its comprehensive capabilities, compelling customer references, comprehensive roadmap and vision, has received strong ratings across the parameters of technology excellence and customer impact and has been positioned as a challenger in SPARK Matrix: Data Management & Analytics Services, 2022." Sachin Rane, Executive Vice President & Head – Software Solutions, Datamatics Global Solutions Limited, expressed, "Data management is one of the topmost priorities of the enterprises in today's time, there are silos of information or data across organization, and they are looking for a cohesive strategy to manage it. "Datamatics' Enterprise Data Management (EDM) practice offers end-to-end data management solutions as well as point solutions to enable businesses disembark on their data to intelligence journey. He further added, "We are pleased to be a part of the Quadrant Spark Matrix - Data Management and Analytics Services, 2022. This reflects the robust comprehensive functional service capability, domain-specific rich expertise and global service coverage of Datamatics EDM." About Datamatics Datamatics a Digital Operations, Technology and Experiences company that provides intelligent solutions for data-driven businesses to increase productivity and enhance the customer experience. With a completely digital approach, Datamatics portfolio spans Information Technology Services, Business Process Management, Engineering Services and Big Data & Analytics all powered by Artificial Intelligence. It has established products in Robotic Process Automation, Intelligent Document Processing, Business Intelligence and Automatic Fare Collection. Datamatics services global customers across Banking, Financial Services, Insurance, Healthcare, Manufacturing, International Organizations, and Media & Publishing. The Company has a presence across 4 continents with major delivery centers in the USA, India, and the Philippines. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client's business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Accenture to Acquire ALBERT After Completing Tender Offer

Accenture | November 15, 2022

Accenture is to acquire Japanese data science company ALBERT Inc. (President and CEO: Tokyo Stock Exchange Growth Market, Securities Code: 3906), after completing a tender offer. The acquisition will add a large team of data scientists to Accenture to further strengthen its data and AI capabilities for clients. The tender offer was launched on September 29 and closed on November 14. The number of ALBERT's common shares and stock acquisition rights tendered to Accenture significantly exceeds the threshold required for ALBERT to become part of Accenture, equal to two thirds of the ALBERT stock. Upon completion of the transaction, ALBERT will be part of Accenture. Accenture expects to purchase all remaining shares and stock acquisition rights in the coming months, after which ALBERT will be delisted from the Tokyo Stock Exchange. ALBERT offers AI and big data analytics services, AI-based algorithm development, AI implementation consulting, and data science training support, primarily to major corporations in Japan. The company was founded in 2005 and was listed on the Tokyo Stock Exchange in 2015. Its data science team of 250 permanent employees and contractors will join Accenture’s Applied Intelligence practice, which provides AI and data-led transformation solutions and services. ALBERT will strengthen Accenture’s ability globally to help its clients manage the total reinvention of their enterprises, which most successful companies will undergo in the next decade. Technology, data and AI will transform every part of their business, enabling new ways of working and engaging with customers, business models and growth opportunities. The acquisition will be Accenture’s latest step to further strengthen its services in Japan that use data to digitally replicate the entire enterprise and to help Japanese companies grow and become more competitive with deep data analytics and AI expertise. Accenture has launched several solutions for data-driven management in Japan recently, for example, to forecast various business scenarios and propose actions to improve the forecasts, and to support clients’ ESG (environment, society, and corporate governance) practices. Atsushi Egawa, who leads Accenture’s business in Japan, said, “Companies today need a 360-degree view on their business to make better and faster decisions. They must look beyond the financials and include, for example, sustainability initiatives, customer experiences, and people development and retraining. Gaining this holistic perspective and being able to simulate every aspect of the business requires deep data science expertise and AI capabilities. Accenture and ALBERT’s team will bring these to clients to help them succeed in their total enterprise reinvention.” “ALBERT’s philosophy is to connect the world with data science and co-create new value for a better future. As leading companies across industries are investing heavily in AI, we’re seeing growing demand for the technologies and skills that are the core of our business. By joining Accenture, which excels at addressing its clients' most complex opportunities and issues, our team can drive even more value for clients and accelerate the implementation of AI in society.” Takeshi Matsumoto, President, and CEO of ALBERT ALBERT will follow other acquisitions Accenture has made to strengthen its data and AI capabilities for clients globally. These include Analytics8 in Australia; Sentelis in France; Bridgei2i and Byte Prophecy in India; Pragsis Bidoop in Spain; Mudano in the UK; and Clarity Insights, End-to-End Analytics and Core Compete in the US. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

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BIG DATA MANAGEMENT, DATA SCIENCE

Amazon Unveils Additional Analytics and Data to Empower Seller Success

Amazon | September 16, 2022

Today at Accelerate, Amazon’s annual seller conference, Amazon announced new features to Manage Your Experiments, a tool that helps sellers optimize content on product detail pages to drive higher rates of conversion, increasing their sales by up to 25%. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that help brands analyze marketing campaigns and identify areas to acquire new customers and drive repeat purchases. This new set of industry-leading tools makes it easier for sellers to tap into customer insights and analytics data to launch new products and increase sales. “We’re focused on supporting sellers as they work to build and grow their business,” said Benjamin Hartman, vice president of Amazon North America Selling Partner Services. “The tools we’re announcing today are a direct result of seller feedback and target every step of their Amazon sales funnel, from new customer acquisition to increased lifetime value. We’re committed to continuing to develop tools and features that deliver actionable insights for sellers.” “We have been working with Amazon since the beginning, leveraging data to build our business into one of the largest jewelry sellers on Amazon,” said Tal Masica, founder of PAVOI Jewelry. “Thanks to enhancements to the Search Analytics Dashboard and Product Opportunity Explorer, we now have the ability to analyze search trends at a granular level, giving us actionable insights to improve both trend forecasting and design for future collections – so we can continue delivering quality sustainable jewelry that our customers love to wear every day.” Amazon offers a range of industry-leading tools that empower sellers to optimize their listings, better understand customers, differentiate their brands, and grow their business. The following new tools were announced at Accelerate 2022: Manage Your Experiments is designed to increase the quality of product detail pages and drive higher conversion. With Manage Your Experiments, brands are able to run A/B tests on their titles, main images, and A+ content to see what performs best. Now, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles to drive better conversion. Additionally, brands can now opt-in to auto-publish winning experiments to the product detail page, automating their A/B tests. Sellers benefit from traffic from hundreds of millions of Amazon customers, and the new Manage Your Experiments features make it easier to test more content, faster. Search Analytics Dashboard has expanded since its launch in early 2022 to offer a new insights dashboard that provides sellers with anonymized data to better understand customers’ interests and shopping habits. For the first time, brands can download Search Query and Catalog Performance data and new ASIN-level details. This new capability enables brands to easily assess marketing campaigns to identify areas to drive repeat purchases and acquire new customers—either directly from within Amazon’s tools or by combining Amazon data with the seller’s own business data. The enhanced Search Analytics Dashboard is launching worldwide in September. Product Opportunity Explorer builds on its successful beta introduction in 2021, continuing to offer rich, accurate data that helps sellers understand, gauge, and evaluate product opportunities in the Amazon store. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential. For the first time, Amazon has now introduced an enhanced Product Opportunity Explorer with a new feature, Customer Reviews Insight. This feature helps sellers work backward from the customer, using customer feedback from product review insights and product star ratings, to help brands determine what features they should build and prioritize as they launch new products or modify existing ones. Marketplace Product Guidance, initially announced in 2021, has been enhanced to provide Selection Recommendations—products in high demand—for U.S. sellers looking to expand to France, Italy, and Spain. Selection Recommendations give sellers insight as to products not currently offered that fit a seller’s portfolio, surfacing new growth opportunities. The tool takes the guesswork out of which products should be considered in those stores, based on customer demand. These recommendations are personalized and ranked based on their opportunity score as calculated by machine learning models that are designed to predict the best opportunities for new selection. Every year, Amazon invests billions of dollars to improve the infrastructure, tools, services, fulfillment solutions, and resources dedicated to helping sellers succeed. Sellers are responsible for more than half of Amazon’s physical product sales; sellers in our store employed and provided jobs for more than 1.5 million people in the United States. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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Spotlight

By analysing patterns from mobile phone usage, a team of researchers in San Francisco is able to predict the magnitude of a disease outbreak half way around the world. Similarly, an aid agency sees early warning signs of a drought condition in a remote Sub-Saharan region, allowing the agency to get a head start on mobilising its resources and save many more lives.

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