Ebates Migrates the Data Analytics Stack: SQL Server to Hadoop

Jessica Davis | February 14, 2018

Ebates Migrates the Data Analytics Stack: SQL Server to Hadoop
Ebates, the business that provides discounts and incentives to customers of online retailers, needed to move from its SQL server to a system with more processing capacity. The Hadoop cluster it chose fit the bill and provided some unexpected benefits. Online consumer coupon and incentives company Ebates was founded in 1998 on the idea of providing consumers a way to earn cash back on online purchases. Today the company lets consumers earn cash back from purchases with over 2,000 online retailers, and it earns a commission when shopping is initiated through an affiliate link. It's a marketer's dream. Just imagine all the insights and opportunity made possible by analyzing all that data.

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Transcript - So it's funny, big data has been kind of a cliché in Silicon Valley for the last few years: big data this, big data that. Big data is really one big mountain of garbage with little gems buried it in this tremendous trash heap, and you want to find those gems — you really want to find ou


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Transcript - So it's funny, big data has been kind of a cliché in Silicon Valley for the last few years: big data this, big data that. Big data is really one big mountain of garbage with little gems buried it in this tremendous trash heap, and you want to find those gems — you really want to find ou

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