Eyeota Expands GfK Onboarding Agreement into New Markets

Eyeota | August 18, 2020

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced an expanded data onboarding partnership with GfK, a global leader in using data analytics to deliver insights and actionable recommendations for key decisions about consumers and markets. Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries.

Spotlight

As technology has advanced, security has branched out beyond simple surveillance and intruder deterrence. A security system can now be made up of multiple sensors that provide data about the environment. For example, a door position switch is a sensor that tells you whether a door is open or closed, a thermometer is a sensor that gives you temperature data, and water pressure and flow sensors provide data about your water sprinkler systems.


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BIG DATA MANAGEMENT

Hightouch, Leader in Reverse ETL, Launches First Data Activation Platform

Hightouch | April 18, 2022

The leading company in the Reverse ETL space, Hightouch, has launched its Data Activation Platform. Data Activation is the method of unlocking the knowledge sorted within your data warehouse, and making it actionable by your business users in the end tools they use every day. In doing so, Data Activation helps bring data people toward the center of the business and directly ties their work to business outcomes. "When we first started this company, people called our product Reverse ETL because they thought Hightouch simply replicated data from the warehouse into different SaaS tools like Salesforce, which is reminiscent of ETL but just the reverse," explains Co-Founder and Co-CEO Kashish Gupta. "But over time, those very same customers came back and kept finding new use cases for the Hightouch product, and our team kept executing to fill those needs, fast forward a year and a half and Hightouch became a Data Activation Platform with 5 core frameworks." So, why "The Data Activation Company"? Gupta explains: "Data Activation is the next step in the modern data stack. Instead of simply analyzing data to make data-informed decisions, data activation shifts the focus from understanding data to taking action on data." "The success of our product is based on owning that final mile of the data journey – your data is no longer stuck in BI and reporting tools," says Hightouch Head of Data Pedram Navid. "Instead, Hightouch quickly gets your data to the business tools, where business teams actually work – whether that's Salesforce or Hubspot, Zapier or Slack, or a myriad of marketing platforms." "Data Activation is really important to us. Not everyone is doing their work in a BI tool—some of our employees are doing it in a CRM, email tool, or Slack and that is why Hightouch is valuable." Rachel Bradley-HaaS, co-founder of Big Time Data and Hightouch customer Hightouch users have created over three thousand workspaces, sending their data to over 100 available SaaS destinations – while Hightouch's engineering team has constantly taken inspiration from users' needs. "Over time, as we built new features and frameworks for moving data, our product itself began to diverge from the definition of Reverse ETL. We began to see customers create Slack bots with Hightouch, automatically assign tasks in Salesforce, and automatically generate invoices in Netsuite," says Gupta. About Hightouch Hightouch, the market leading Data Activation Platform, syncs data from data warehouses directly into the SaaS tools business teams use every day. Hightouch was founded by early engineers from Segment. Hightouch has raised over $50M of funding to date from top investors like ICONIQ, Amplify Partners, Bain Capital Ventures, Afore Capital, and Y-Combinator. The start-up has experienced phenomenal growth since its launch just two years ago, working with hundreds of brands including AutoTrader, Flickr, Calendly, Ramp, and Plaid.

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DATA ARCHITECTURE

ThoughtSpot Expands the Modern Analytics Cloud to Help Companies Dominate the Decade of Data

ThoughtSpot | May 11, 2022

ThoughtSpot, the Modern Analytics Cloud company, today announced a significant update to the organization’s platform during their annual customer conference Beyond 2022 to help organizations around the world dominate the decade of data. These new capabilities include ThoughtSpot Sync, CodeSpot, Bring Your Own Charts, new Liveboard capabilities, and multiple new SpotApps. ThoughtSpot also announced the launch of new editions, including Team Edition, Pro Edition, and a special offer for startups, education institutions, and nonprofits, making it possible for individuals, small teams, and growth companies to take advantage of the Modern Analytics Cloud. The dawning of the decade of data The proliferation of cloud, mobile, and new data sources over the last ten years set the stage for transformational change for every business and sector in society. Now, the rise of new technologies like AI, web3, and 5G are taking this transformation further than ever before, creating a generational shift in power in the market, within organizations, and between consumers and brands. At the core of these shifts in power is data. As these power shifts fundamentally reimagine the world around us, they’re creating new opportunities for businesses bold enough to reimagine themselves in kind. The new ThoughtSpot capabilities give companies a new experience layer that makes it possible to put innovation from across the modern data stack in the hands of every employee to maximize the value of all these different tools. Armed with these new functionalities, customers can confidently accelerate analytics initiatives and adopt the new rules of data as they seek to dominate the decade of data. A deeper look Each of the new elements launched for the Modern Analytics Cloud enables organizations, whether startups or established enterprises, to connect, build, launch, and scale the power of data in their organizations. Connect With multiple new integrations and expanded relationships, connecting ThoughtSpot to any data source or data platform has never been simpler. This includes: Support for Amazon Redshift Serverless means customers can leverage the Modern Analytics Cloud to run and scale analytics on Amazon Web Services without having to provision and manage data warehouse clusters. Snowflake Data Marketplace, including the new Snowflake Data Explorer app, gives customers the ability to create insights from third party data in the Snowflake Data Marketplace. This makes it possible to rapidly prototype insights with new data sources for leading indicators. Databricks Partner connect gives Databricks customers the ability to launch a ThoughtSpot free trial in seconds from the Databricks console. Support for new architectures with connectors for both Dremio and Starburst Galaxy gives customers the ability to leverage Live Analytics and accelerate value from different architectures, including data mesh and the data lake. Build. Organizations can build products, apps, and services faster than ever with ThoughtSpot. CodeSpot is a searchable repository of open-source ThoughtSpot blocks and code samples for developers to accelerate embedding analytics and app development with ThoughtSpot Everywhere. CodeSpot includes reusable, best practice examples of the most common development tasks, such as custom actions, visualization, API and tooling, formulas, and more. ELT Live Analytics templates are readily available custom ELT jobs built to work with SpotApps and Matillion. Any Matillion customer can launch a new use case in a matter of minutes simply by accessing the Matillion job from CodeSpot and mapping the transaction system to your cloud data platform. New third party data blocks leverage TML (ThoughtSpot Modeling Language) to empower customers to use external data to enrich their own proprietary data for more nuanced, meaningful insights. Data providers include Ibotta, Safegraph, Windfall, and FactSet. Launch. Data professionals and analytics engineers are facing increasing demands from businesses to get use cases from development to production quickly. New features from ThoughtSpot arm these professionals with the capabilities they need to do so at scale. These include: Integration with dbt, now generally available, empowers analytics engineers to translate dbt models to TML (ThoughtSpot Modeling Language). With dbt, data teams can more effectively collaborate on modeling data in the cloud data platform, then make those data models immediately consumable with ThoughtSpot. New SpotApps make getting up and running with use case templates for critical use cases simple, dramatically accelerating time to value for customers. These new SpotApps include different templates for transaction systems like ServiceNow, Snowflake, HubSpot, Okta, Google Analytics, Google Ads, Jira, Redshift, and Databricks. Scale. The transformative value of data can only be realized when it’s possible to scale these initiatives to every corner of the business quickly and efficiently. To make this achievable, ThoughtSpot has introduced new capabilities, such as: ThoughtSpot Sync, which enables companies to operationalize insights by using them to automatically trigger actions in other applications and services through APIs. Bring Your Own Charts gives users freedom to engage and see their insights in entirely new ways with the best possible chart, graph, or visualization. With Bring Your Own Charts, customers can bring any visualization from other javascript or d3 libraries directly into ThoughtSpot’s interactive, Live Analytics experience. Monitor, now generally available, scales analytics further by eliminating the need to even log into an analytics platform. Instead, users get automated insights that alert them to changes as they happen. Users can simply create KPIs, then the system continuously scans for changes, outliers, and anomalies. When detected, it goes further, initiating an automated change analysis to uncover the key drivers of the change then pushes all these insights to a user. “The more we talk to customers, the more it’s clear they need an entirely new experience layer for analytics if they want to realize the potential of the modern data stack. The tools built for desktops that deliver static visualizations simply won’t cut it in the decade of data,” said Ajeet Singh, cofounder & Executive Chairman, ThoughtSpot. “With today’s new capabilities, we’re answering the call of customers. Whether they’re looking to bring insights to everyone in their organization, build products and apps with Live Analytics, or launch new use cases, we’re ready to help them make that possible with the Modern Analytics Cloud.” “Data is a vital element of our education products and services. With ThoughtSpot, we’re able to deliver fundamentally new ways to obtain valuable data and share insights that can lead to better student outcomes,” said Patrick Deshler, SVP Technology, Survey & Document Solutions, Data Recognition Corporation. “This ability to incorporate agility directly into our product is critical to driving a differentiated experience for our customers.” See the power of the Modern Analytics Cloud for yourself and start a 30 day free trial today. About ThoughtSpot ThoughtSpot is the Modern Analytics Cloud company. Our mission is to create a more fact-driven world with the easiest to use analytics platform. With ThoughtSpot, anyone can leverage natural language search and AI to find data insights and tap into the most cutting edge innovations the cloud data ecosystem has to offer. Companies can put the power of their modern data stack in the hands of every employee, extend the value of their data to partners and customers, and automate entire business processes. ThoughtSpot enables everyone within an organization to limitlessly engage with live data regardless of their cloud data platform, making it easy to achieve granular, actionable insights through Live Analytics. Customers can take advantage of ThoughtSpot’s web and mobile applications to improve decision making for every employee.

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DATA SCIENCE

Tetra Tech Expands High-end Climate Data Analytics Solutions with Acquisition of Axiom Data Science

Tetra Tech | March 09, 2022

Tetra Tech, Inc. , a leading provider of high-end consulting and engineering services, announced today that it has acquired Axiom Data Science, an industry leader in the management and analysis of oceanic and ecological data associated with climate change. Headquartered in Anchorage, Alaska, Axiom conducts climate science modeling to help clients manage, integrate, and visualize large-scale complex data sets that are essential to addressing climate change. “Tetra Tech leverages digital technology using our Leading with Science® approach to provide clients with sustainable and resilient solutions and support decision-making on projects around the world. The addition of Axiom Data Science expands our high-end advanced analytics capabilities in oceans and ecosystems to advance climate science for clients, including the National Oceanic and Atmospheric Administration and the National Aeronautics and Space Administration.” Dan Batrack, Tetra Tech Chairman and CEO Rob Bochenek, Axiom Founder and CEO, said, “We are honored to join Tetra Tech and work with their exceptional team of scientists and engineers to provide best-in-class data analytics solutions to address climate change impacts. By joining Tetra Tech, we will further enhance our ability to provide highly specialized solutions to our clients, while offering new opportunities for our employees to work on water and environment programs worldwide.” The terms of the acquisition were not disclosed. Axiom Data Science is joining Tetra Tech’s Government Services Group. About Tetra Tech Tetra Tech is a leading provider of high-end consulting and engineering services for projects worldwide. With 21,000 associates working together, Tetra Tech provides clear solutions to complex problems in water, environment, sustainable infrastructure, renewable energy, and international development. We are Leading with Science® to provide sustainable and resilient solutions for our clients. For more information about Tetra Tech, please visit tetratech.com or follow us on LinkedIn, Twitter, and Facebook. About Axiom Data Science Based in Anchorage, Alaska, Axiom Data Science is an informatics and software development firm focused on developing scalable solutions for data management, integration, and visualization. Axiom supports federal, private, academic, and non-governmental organizations in the ecological, geological, and ocean sciences organizations to improve the long-term management and impact of their scientific data resources.

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BIG DATA MANAGEMENT

Anblicks is now a Microsoft Gold Partner for Data Analytics Competency

Anblicks | March 07, 2022

Anblicks, a US-based Cloud Data Analytics Company, has achieved Microsoft Gold-Certified competency for data analytics in the areas of Business Intelligence, Advanced Analytics, and Big Data. Data Analytics competency, given to the organizations that can demonstrate technical capabilities in creating business intelligence solutions and show proficiency in connecting data sources, performing data transformations, and modeling and visualizing data. As a Microsoft Certified Gold Partner, Anblicks provides Azure-based Data Analytics services that cover the entire data lifecycle, from data discovery, aggregation, storage, and ETL to data warehouse modeling, business intelligence reporting, and advanced analytics. The gold competency in data analytics is a continuation of Anblicks’ path of demonstrating certifications in the data domains that assist customers in generating powerful data insights. Helping them make data-driven decisions to create tailored experiences, reduce unnecessary costs, and generate revenue. “We are committed to helping our customers in leveraging Microsoft Azure for building highly scalable data pipelines from data integration, data storage, data governance, data analytics to business intelligence. Microsoft's GOLD partner status will help us build trust with our customers.” Munwar Shariff, Chief Technology Officer at Anblicks About Anblicks Anblicks is a Cloud Data Analytics company enabling customers to make data-driven decisions since 2004. Headquartered in Addison, Texas, Anblicks helps businesses accelerate their digital transformation journey, paving the road for new and streamlined business across the globe. The company commits to delivering excellence to the customers in Data Analytics, CloudOps, and Modern Apps using state-of-the-art services, solutions, and accelerators.

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Spotlight

As technology has advanced, security has branched out beyond simple surveillance and intruder deterrence. A security system can now be made up of multiple sensors that provide data about the environment. For example, a door position switch is a sensor that tells you whether a door is open or closed, a thermometer is a sensor that gives you temperature data, and water pressure and flow sensors provide data about your water sprinkler systems.

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