Hightouch, Leader in Reverse ETL, Launches First Data Activation Platform

Hightouch | April 18, 2022

The leading company in the Reverse ETL space, Hightouch, has launched its Data Activation Platform. Data Activation is the method of unlocking the knowledge sorted within your data warehouse, and making it actionable by your business users in the end tools they use every day. In doing so, Data Activation helps bring data people toward the center of the business and directly ties their work to business outcomes.

"When we first started this company, people called our product Reverse ETL because they thought Hightouch simply replicated data from the warehouse into different SaaS tools like Salesforce, which is reminiscent of ETL but just the reverse," explains Co-Founder and Co-CEO Kashish Gupta. "But over time, those very same customers came back and kept finding new use cases for the Hightouch product, and our team kept executing to fill those needs, fast forward a year and a half and Hightouch became a Data Activation Platform with 5 core frameworks."

So, why "The Data Activation Company"? Gupta explains: "Data Activation is the next step in the modern data stack. Instead of simply analyzing data to make data-informed decisions, data activation shifts the focus from understanding data to taking action on data."

"The success of our product is based on owning that final mile of the data journey – your data is no longer stuck in BI and reporting tools," says Hightouch Head of Data Pedram Navid. "Instead, Hightouch quickly gets your data to the business tools, where business teams actually work – whether that's Salesforce or Hubspot, Zapier or Slack, or a myriad of marketing platforms."

"Data Activation is really important to us. Not everyone is doing their work in a BI tool—some of our employees are doing it in a CRM, email tool, or Slack and that is why Hightouch is valuable."

Rachel Bradley-HaaS, co-founder of Big Time Data and Hightouch customer

Hightouch users have created over three thousand workspaces, sending their data to over 100 available SaaS destinations – while Hightouch's engineering team has constantly taken inspiration from users' needs. "Over time, as we built new features and frameworks for moving data, our product itself began to diverge from the definition of Reverse ETL. We began to see customers create Slack bots with Hightouch, automatically assign tasks in Salesforce, and automatically generate invoices in Netsuite," says Gupta.

About Hightouch
Hightouch, the market leading Data Activation Platform, syncs data from data warehouses directly into the SaaS tools business teams use every day. Hightouch was founded by early engineers from Segment. Hightouch has raised over $50M of funding to date from top investors like ICONIQ, Amplify Partners, Bain Capital Ventures, Afore Capital, and Y-Combinator. The start-up has experienced phenomenal growth since its launch just two years ago, working with hundreds of brands including AutoTrader, Flickr, Calendly, Ramp, and Plaid.


The industrial internet of things (IIoT) is ushering in a new era and we believe it will only succeed as a marriage with MES. Some say IIoT will spell the end of MES – that it will no longer be needed. We understand why that seems attractive, but we don’t agree. For one thing, many of the functions that MES performs today cannot be replaced by these new IoT platforms, even with analytics and apps. In addition, IoT and big data systems can produce unprecedented improvements in many areas but need MES to leverage their true potential and benefits. Some companies and “experts” have been insistently conveying the message that with the advent of IoT, MES is not required anymore. This document explains why this is erroneous. It also explains why so many solution providers and even some manufacturers would like MES to die off.

Other News

Alteryx Announces New Cloud Capabilities that Empower Businesses to Deploy Analytics at Enterprise Scale

Alteryx | May 19, 2022

Alteryx, Inc., the Analytics Automation Company, today unveiled new advancements that empower enterprises to enable cloud analytics, democratize insights, and ensure data governance. Announced at the annual Alteryx user conference, Inspire, the groundbreaking enhancements simplify and modernize analytics with easy-to-use capabilities to deliver analytics for all. "Democratization of analytics is key to unlocking valuable insights in this rapidly changing business landscape, yet we have found fewer than 30 percent of knowledge workers have access to or are active users of analytics software beyond spreadsheets," said Dan Vesset, group vice president of Analytics and Information Management, IDC. "To become a truly data-driven enterprise, businesses need to leverage analytics solutions that support ubiquitous connectivity to data, rich governance, and powerful, intuitive decision support capabilities." Ubiquitous Connectivity Enables Modern Cloud Analytics Today, data-driven enterprises require analytics automation platforms and data architectures that span cloud, on-premises, and hybrid environments. Organizations are increasingly deploying modern data architectures built on cloud data warehouses and data lakehouses, while also supporting SaaS applications and analytics. Alteryx delivers on these needs by offering intelligent data transformation and insights in the cloud at scale. Bolstered by its recent acquisition of Trifacta, Alteryx offers enhanced integrations with leading cloud data warehouses including Databricks, Snowflake, and Google BigQuery. The integrations support high-performance native pushdown capabilities, shortening the time to derive insights from big data sets from hours to minutes. "With unmatched scale and flexibility, cloud analytics is key for the future of digital transformation. Coupled with our advanced capabilities in analytics automation and governance, Alteryx leads the way in empowering organizations to easily democratize data for every person, at every skill level. "Our latest innovations enable businesses to become data-driven and overcome potential obstacles including data silos and talent scarcity." Suresh Vittal, chief product officer at Alteryx New Capabilities Deliver Insights with Ease Businesses can further drive analytics automation for all with new, easy-to-use capabilities across the full Alteryx product portfolio. New ease of use capabilities include: Alteryx Designer has been updated for a modern look and feel with new tools, layout icons, and fonts. Alteryx Intelligence Suite includes capabilities for Text Mining and Computer Vision including barcode reader tool, part of speech tool, and key value pair tool. These intelligent tools allow any users to easily analyze unstructured data. Alteryx Auto Insights now comes seamlessly integrated with Designer Desktop and Server. Users can now automatically connect, configure and schedule Auto Insights from their workflows to gain AI-driven insights from their data. Alteryx Machine Learning offers substantial enhancements to predictive Time Series Modeling, including new functionality that allows for trending, seasonality, and increased performance which enables any business user to build machine learning models. Alteryx is starting Early Access for its Metric Store capability. The Metric store will allow enterprises to easily define standard key performance indicators that can be reused by anyone in the organization to rapidly, consistently, and accurately derive insights. Governance Advancements Enable Enterprise Scale Analytics As businesses democratize analytic automation, it is essential to support robust governance practices to protect data integrity. New Alteryx governance capabilities include: Designer Cloud powered by Trifacta, which brings together Alteryx Designer's ease of use with the Trifacta cloud-native multi-tenant architecture, adds SSH tunneling capabilities to enhance security in the cloud. Alteryx now also officially supports persistent and non-persistent Virtual Desktop Infrastructure (VDI) deployments enabling enterprises to easily manage Alteryx in large scale virtualized environments. In all, these latest developments and enhanced cloud connectivity enable Alteryx customers to embrace analytics automation and derive insights across the organization. Alteryx will dive deeper into each of these topics, as well as customer stories, trends, and more at the Inspire 2022 conference. Watch sessions on-demand at About Alteryx Alteryx, the Analytics Automation company, is focused on enabling every person to transform data into a breakthrough. Alteryx unifies analytics, data science and business process automation in one, end-to-end platform to accelerate digital transformation and shape the future of analytics automation. Organizations of all sizes, all over the world, rely on Alteryx to deliver high-impact business outcomes and the rapid upskilling of their modern workforce.

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Atlan Named a Leader in Enterprise Data Catalogs for DataOps Evaluation by Independent Research Firm

Atlan | June 24, 2022

Atlan, the active metadata platform for modern data teams, today announced that it has been recognized as a leader in The Forrester Wave™: Enterprise Data Catalogs for DataOps, Q2 2022. Atlan received the highest score in the current offering and strategy categories. According to the report, “Atlan is the tool of choice for DataOps and data product deployment. Atlan’s vision is to create frictionless data product deployment through a single metadata and data automation platform. The tool was built by data engineers and for data engineers… As a result, Atlan maintains a strong focus for continued innovation in this metadata-driven data and application ecosystem.” The Forrester Wave™ assessment evaluated 14 of the most significant enterprise data catalogs across 26 evaluation criteria. The evaluation is a culmination of rigorous, fact-based research, with a view of the relative positions and key differentiation of the top vendors in the market. Atlan received the highest score possible in 17 criteria, including Product Vision, Market Approach, Innovation Roadmap, Performance, and Connectivity, Interoperability, and Portability. “We’re excited to be named a Leader in this Forrester Wave report. “We believe this validates our place as a pioneer of active metadata and a leader in this space.” Prukalpa Sankar, Co-founder of Atlan The Forrester Wave™ report states: “Atlan is more than metadata and data governance, standing out from the competition… Extensive integration makes data sharing easy, flexible, and scalable within hybrid distributed ecosystems for analytics and operational use cases.” Just three years since its launch, Atlan is the tool of choice for DataOps and data product deployment for a growing list of customers, including WeWork, Plaid, Postman, Scripps Health, TechStyle, SnapCommerce, Delhivery, and Belcorp. “Atlan is pushing the boundary from a DataOps standpoint,” said Venkat Gopalan, Chief Digital Officer at Belcorp. “You’re disrupting the industry by thinking differently. That’s the core essence of Atlan.” “Our platform has been designed as more than a traditional data cataloging or a data governance tool,” said Varun Banka, Co-founder of Atlan. “It was built by a data team for the evolving needs of data teams, including transparent data flow and delivery, easy-to-use experience for every data user, and open infrastructure. We can’t wait to continue innovating and bringing the latest in active metadata to modern companies around the world.” This recognition comes on the heels of other big news for Atlan — becoming the first data catalog validated as a Snowflake Ready Technology Partner; winning the MDS Rocketship Award for Data Discovery; and being named as a Gartner Cool Vendor in DataOps and in the inaugural Market Guide for Metadata Management. About Atlan Built by a data team for data teams, Atlan is the active metadata platform for modern data teams. Atlan creates a single source of truth by acting as a collaborative workspace for data teams and bringing context back into the tools where data teams live. Atlan features deep integrations across the modern data stack, including Slack, Snowflake, dbt, Redshift, Looker, Sisense, and Tableau. A pioneer in the space, Atlan was recognized by Gartner seven times in 2021, including as a Cool Vendor in DataOps and in the Inaugural Market Guide for Active Metadata Management.

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Expansion of KPMG Master of Accounting with Data and Analytics Program will strengthen firm's diversity efforts and develop next generation auditors

KPMG | July 01, 2022

KPMG LLP, the U.S. audit, tax and advisory firm, announced it is expanding its KPMG Master of Accounting with Data and Analytics (MADA) Program to drive practical use of the latest analytics technology and meet its vision of making KPMG the employer of choice where underrepresented talent can build thriving careers. The award-winning, collaborative, first-of-its-kind program prepares students to hit the ground running in today's data age by providing specialized skills for practical use of the latest analytics technology needed in the current data-driven accounting environment. KPMG is adding seven universities to the MADA program, including Historically Black Colleges and Universities (HBCUs). The firm will provide more than $7 million in scholarship funding over three years to the universities participating in the MADA program to encourage underrepresented individuals to pursue a graduate education. This expansion aligns with the firm's Accelerate 2025 commitments and is one of several ways KPMG is creating pathways for underrepresented future leaders to build their careers in the profession and with KPMG as an employer of choice. The firm will continue to explore relationships with Hispanic Serving Institutions and Tribal Colleges and Universities, along with other universities to invest in a diverse, sustainable pipeline. "Expanding the master's program will help close the gap between academic preparation and accounting career readiness," said Scott Flynn, KPMG Vice Chair – Audit. "Importantly, our HBCU-focused investments will support underrepresented individuals and diversify our profession, better enabling us to deliver quality and innovation long-term." The firm has deepened its relationships with HBCUs. In FY21, hires from HBCUs have increased more than 40% over the previous year. At the end of the 2020-2021 school year, there was a 13% increase in three-year retention rates of professionals from HBCUs and a 19% increase in the five-year retention rate of the firm's HBCU alumni. The universities newly added to the program are: Alabama State University's Percy J. Vaugh, Jr. College of Business Administration (HBCU) Bentley University's McCallum Graduate School of Business Florida International University College of Business DePaul University Kellstadt Graduate School of Business Howard University School of Business (HBCU) North Carolina Agricultural and Technical State University (HBCU) Prairie View A&M University College of Business (HBCU) Additionally, the firm plans to continue to collaborate with universities that have been central to the success of the MADA program for the past several years. "We have more than 300 graduates of our Master of Accounting with Data and Analytics Program who are using their expertise to bring our clients greater insight and productivity in how we ingest and analyze data," said Becky Sproul, Talent and Culture Leader – Audit. "For audit professionals, comfort with both D&A and automation technologies is a core capability that we invest in through our MADA Program." Since its launch in 2017, the KPMG MADA Program has been a collaborative effort with pioneering business schools across the United States. By continuing the curriculum-focused initiatives, KPMG aims to set the tone for academic innovation and influence the broader academic community to pursue an advanced curriculum that includes D&A and technology. About KPMG LLP KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 144 countries and territories and has more than 236,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

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TealBook Founder and CEO Stephany Lapierre Launches New Podcast, Data Unleashed

TealBook | June 21, 2022

Stephany Lapierre, Founder and CEO of TealBook–the leading supplier data foundation that autonomously enhances supplier data and powers e-procurement technology–has launched a new podcast. Data Unleashed will give listeners exclusive access to the real stories behind major transformation projects, and guests will share insights into what went right, what went wrong and how data was at the core of innovation. Perfect for the procurement community of practitioners, leaders and innovators, Data Unleashed was created to present complex concepts in a simple, conversational format that lends itself to real, actionable takeaways. "When ideating this podcast, I wanted to make sure that our conversations gave listeners immediate and impactful value," said Lapierre. "I'm incredibly excited to highlight the procurement trailblazers, advisory board members and customer champions who are already making waves in the industry and can't wait to share their amazing takeaways with listeners." At its core, Data Unleashed is about helping listeners feel inspired and better positioned to build or support their own organization's supplier data foundation, Lapierre added. "The amazing people whose conversations we'll highlight through the podcast are so passionate about the impact of data in achieving digital procurement success," she said. "There can only be value gained by opening this discussion up to the community, and I look forward to doing exactly that through Data Unleashed." About TealBook TealBook is advancing the world through supplier data by empowering the digital enterprise with an autonomously enriched supplier data foundation that powers e-procurement technology, drives supplier diversity, and enables supplier performance. Using AI and ML, TealBook gathers, predicts, and refines supplier data to build the world's most comprehensive supplier intelligence. When there are supply chain disruptions, companies leverage TealBook to identify emergency sourcing options; when it's business as usual, they use TealBook's technology to unleash full procurement possibilities. TealBook has been adopted by Fortune 100 companies and is the winner of many prestigious awards including Spend Matters 50 Vendors to Know, ProcureTech100 and Gartner's Cool Vendor.

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The industrial internet of things (IIoT) is ushering in a new era and we believe it will only succeed as a marriage with MES. Some say IIoT will spell the end of MES – that it will no longer be needed. We understand why that seems attractive, but we don’t agree. For one thing, many of the functions that MES performs today cannot be replaced by these new IoT platforms, even with analytics and apps. In addition, IoT and big data systems can produce unprecedented improvements in many areas but need MES to leverage their true potential and benefits. Some companies and “experts” have been insistently conveying the message that with the advent of IoT, MES is not required anymore. This document explains why this is erroneous. It also explains why so many solution providers and even some manufacturers would like MES to die off.