BIG DATA MANAGEMENT

IBM Watson Advertising Brings AI-Driven Weather Analytics to AWS Data Exchange

IBM Watson | January 10, 2022

AWS Data Exchange
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. The AWS Data Exchange allows businesses to easily find and subscribe to third-party data in the cloud.

Providing data from the world's most accurate weather forecaster1, IBM Watson Advertising's Weather Analytics harness the relationship between weather and consumer behavior using artificial intelligence to extract deep insights to help businesses make more confident, data-driven and insightful enterprise decisions.

The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities. Local data by ZIP code including historical weather data, 15-day forecast weather data, and relative data such as hot, cold, windy and other conditions could also be used to help inform campaigns, supply chain and forecasting decisions. This data can even help surface unique or non-obvious relationships between weather and consumer behavior.

"We know that weather can impact nearly everything in daily life -- how we feel, what we do, even what we buy," said Sheri Bachstein, Chief Executive Officer at The Weather Company and General Manager of IBM Watson Advertising. "This expanded relationship with AWS gives more businesses access to the weather data that can drive consumer behavior and purchasing. We are committed to opening up our insights and technology to a broad set of organizations, and giving more companies access to what we know can be growth- and efficiency-driving data and tech."

Insights that show locations where weather could affect sales can help businesses drive revenue based on predictive consumer behavior. According to past IBM Watson Advertising research, data revealed that while chocolate candy bar sales generally go up in colder months across the U.S., sales can spike in the Southwest when a higher heat index is expected, and in the Northeast during muggy nights. In another example, while more bug spray is purchased during the summer months, foggy conditions in the Northwest can drive more sales while clear conditions can drive demand in central states.

AWS Data Exchange helps make it easy to find, subscribe to, and use third-party data from providers in the cloud. Subscribers can use the AWS console or APIs to load IBM Watson Advertising solutions into a wide variety of AWS analytics and machine learning services.

This is the latest example of how IBM is building together with ecosystem partners of all types to create solutions for developers to address the needs of the hybrid cloud era. IBM is committed to a $1 billion investment in its partner ecosystem over the next three years. This investment is already being utilized to support a coalition of enterprises that are helping customers migrate their mission-critical workloads using IBM's open hybrid cloud architecture.

About IBM Watson
Watson is IBM's AI technology for business, helping organizations to better predict and shape future outcomes, automate complex processes, and optimize employees' time. Watson has evolved from an IBM Research project, to experimentation, to a scaled, open set of products that run anywhere. With more than 40,000 client engagements, Watson is being applied by leading global brands across a variety of industries to transform how people work.

Spotlight

It is predicted that this year alone, global IP traffic will reach 1.1 Zettabytes, which is equivalent to 1 billion Gigabytes. We are inundated with more data than we can possibly analyze, but getting it in front of the right people who can make sense out of it is the era of Big Data that we have long since entered. For some time of its earlier years, Big Data has been heralded as the savior to troubling businesses, working its magic throughout the private sector. But the public sector has also been using it to change the way in which public policy is made. The environment has completely changed, which is good news for all of us as policymaking becomes more targeted and relevant.


Other News
BIG DATA MANAGEMENT

VAST Data Accelerates CeGaT Genetic Data Analytics, Delivering Medical Insights Significantly Faster Than Competing Hybrid Storage Solution

VAST Data | July 29, 2022

VAST Data, the data platform company for the AI-powered world, today announced the company was selected by CeGaT to accelerate time-to-insight for genetic analytics essential to diagnostic healthcare, genetic research and pharmaceutical discovery. VAST’s high-capacity all-flash data platform replaces CeGaT's legacy hard-drive-based solutions, which constrained the company's genome sequencing application pipeline due to scale and performance limitations. Genome sequencing and genetic data analysis are crucial to discovering biomarkers that help doctors and scientists understand how specific diseases, such as cancer and diabetes, are formed. As genetics has evolved from the laboratory into diagnostic environments, these tools can now facilitate clinical decision-making to assist with advanced patient illness detection and make personalized medicine possible. Clinical genetics has enhanced patient care and is now an instrumental component of disease prevention and specialized targeted treatment. Since 2009, CeGaT has been helping doctors and patients find the genetic causes of rare diseases. Today, each of CeGaT’s genome sequencers generates up to five terabytes (TB) of data. This data must be collected, analyzed and interpreted quickly and accurately. When CeGaT recognized that its existing hybrid flash + HDD storage system couldn't keep up with growing demands for speed, volume and scalability, the company turned to VAST Data’s Universal Storage data platform. VAST’s Disaggregated and Shared Everything (DASE) architecture is a revolutionary leap in system scale, performance and resiliency. It brings the simplicity needed to support any scale of genomic data discovery, laying the foundation for the future of CeGaT’s ambitious growth strategy. Since deploying VAST, CeGaT’s ability to process genomic data through its pipeline has accelerated significantly, resulting in new compute hardware efficiency, savings and improvement to CeGaT’s overall business agility. “To support our scientific and healthcare agenda, we’re constantly pioneering new ways to extract new insights from larger and larger datasets. “When we began our search for new data infrastructure, we decided that our mission-critical business would not compromise on scale or uptime. VAST Data’s Universal Storage is an always-on platform that can easily scale with our data program. The system is fast, too. The improvement to our pipeline allows us to take on more work within the same infrastructure envelope, saving us money while also driving science forward and furthering data-intensive methods of scientific discovery.” Tim Scheurenbrand, IT director at CeGaT CeGaT can realize the vision of an all-flash data center, without incurring exorbitant all-flash storage costs. Universal Storage combines the high performance, low-latency and capacity of hyperscale all-flash storage with novel storage efficiency algorithms to make all-flash infrastructure affordable for ever-increasing datasets. “We chose VAST because the Universal Storage concept completely won us over,” added Scheurenbrand. “With VAST we get a highly performant all-flash system for the price of a less powerful hybrid storage system.” “CeGaT is committed to pushing the scientific boundaries of gene diagnostics, helping healthcare providers find the fastest path to patient therapy. With CeGaT, we are able to showcase the distinctive performance capabilities of our architecture and contribute to life-changing research. Ultimately, it’s about using technology for faster detection, prevention and personalized treatment plans, all in the pursuit of creating a healthier world. And that is a powerful reminder of why we do what we do,” said Peter Gadd, Vice President, International at VAST Data. About VAST Data VAST Data delivers the data platform at the heart of the AI-powered world, accelerating time-to-insight for workload-intensive applications. The performance, scalability, ease of use and cost efficiencies of VAST's software helps enterprise organizations overcome the historic barriers to building all-flash data centers. Launched in 2019, VAST is the fastest-selling data infrastructure startup in history.

Read More

BIG DATA MANAGEMENT

Treasure Data Named as a Strong Performer in Customer Analytics Technologies Evaluation by Independent Research Firm

Treasure Data | August 05, 2022

Treasure Data, a best-of-breed enterprise customer data platform (CDP), today announced it has been recognized as a Strong Performer by Forrester Research, Inc. in its recently published report "The Forrester Wave™: Customer Analytics Technologies, Q2 2022." This report evaluated customer analytics technology providers along 32 criteria segmented into three primary categories: current offering, strategy, and market presence. According to the report, "Treasure Data fully embraces the next-best-experience ethos. While most customer data platforms focus solely on marketing data and use cases, Treasure Data has launched a CDP for Sales and a CDP for Service in addition to its CDP for Marketing. Treasure Data's superior product roadmap focuses on trust through data and model lineage, and democratization through automated machine learning (AutoML). A cash infusion of $234 million from Softbank last year, the largest funding round ever for a CDP, should help Treasure Data achieve it." The report continued, "As an open platform that is agnostic of data source or type, Treasure Data excels at the breadth of customer data it can store and analyze, and reference customers were highly satisfied with this capability. It also has productized reinforcement learning into strong optimization functionality and offers a robust UI for model evaluation and monitoring." "We're proud to be the only customer analytics-focused CDP designated as a Strong Performer by Forrester, which further validates, in our opinion, that our current business model, operational strategy, and product roadmap are on track and are propelling the company to greater heights as its maturation continues in a highly-competitive industry category," said Kazuki "Kaz" Ohta, co-founder and chief executive officer of Treasure Data. "As we begin our second decade of operation, we are laser-focused on customer acquisition, deeper penetration of important vertical markets, and building out the product portfolio so Treasure Data CDP can be used by a greater spectrum of potential clients around the world." About Treasure Data  Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time.

Read More

BIG DATA MANAGEMENT

Micro Focus' CyberRes Partners with Google Cloud to Enable High-Scale Secure Cloud Analytics with Data Privacy

CyberRes | August 08, 2022

CyberRes, a Micro Focus line of business, today announced a partnership with Google Cloud to support the upcoming release of BigQuery remote functions. The partnership will see CyberRes' end-to-end enterprise data protection solution, Voltage SecureData, integrate with Google's BigQuery data warehouse to accelerate and expand organizations' data science initiatives and help companies comply with ever-evolving privacy regulations. The integration will enable CyberRes Voltage customers to persistently protect data in use, in motion, and at rest in Google BigQuery. The support for remote functions also enables Google Cloud's BigQuery customers to take advantage of Voltage's privacy-enabling technologies. Mutual customers can use Voltage's format-preserving encryption, hashing, and tokenization services within BigQuery in conjunction with Google BigQuery's native security to address strict privacy compliance controls. Voltage's cloud-agnostic and consistent data protection allows all customers to safely use regulated data for analytics across hybrid clouds. "The availability of remote functions from BigQuery is an exciting and critical evolution of Google Cloud's platform for our customers. "The integration with Voltage SecureData means BigQuery will allow customers to utilize and support the Voltage data-centric protection approach for secure analytics, enabling enterprises to accelerate and expand their data science initiatives with privacy by default." Tony de la Lama, Vice President of Product Management, CyberRes BigQuery, Google Cloud's highly scalable multi-cloud data warehouse, is designed for business agility and allows customers to gain insights with real-time and predictive analytics, access data and securely share insights with ease. This new partnership adds to Voltage SecureData's deep capabilities in securing analytics across data warehouses, databases and data lakes and enables customers to shift workloads seamlessly and securely to BigQuery. "Emerging threats and evolving technology needs are at the forefront of challenges in cyber security. By making its Voltage SecureData solution available to Google Cloud customers from within their BigQuery data warehouse, CyberRes is enabling customers with the technologies needed to protect their sensitive data while addressing and adhering to current data privacy regulations," said Ritika Suri, Director, Technology Partnerships, Google Cloud. The CyberRes Voltage portfolio helps secure organizations with continuous data discovery, insight, and protection to reduce risk and enable privacy by design. Organizations can work with high-value, sensitive customer data in its protected state to derive business intelligence without the risk of data exposure in Google BigQuery. The data protection technologies in Voltage SecureData provide flexible implementation and data-centric protection for a virtually unlimited number of structured data types in any language, and in any region, with proven performance, reliability, and scalability. About CyberRes CyberRes is a Micro Focus line of business. We bring the expertise of one of the world's largest security portfolios to help our customers navigate the changing threat landscape by building both cyber and business resiliency within their teams and organizations. CyberRes is part of a larger set of digital transformation solutions that fight adverse conditions so businesses can continue to run today, keep the lights on, and transform to grow and take advantage of tomorrow's opportunities.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Variphy Releases Software Version 13.0

Variphy | September 20, 2022

Variphy, the preferred Cisco Unified Collaboration reporting and analytics software solution for over 1,500 businesses, announced today the release of Variphy 13.0, its latest software version. "Our latest release delivers features allowing for an even faster and more streamlined reporting experience with greatly improved scalability," Derek Falter, director of product development, said. "With the addition of Multi-Database Reporting, Auto-Archiving, and Audible Alerts, we make it easier to monitor and report on CUCM, UCCX, and CUBE activities." Variphy 13.0 core feature enhancements include: CDR Auto Database Archiving & Multi-Database Support Variphy overhauled CUCM and CUBE configuration UIs to isolate CDR-specific settings and activation. Auto Database Archiving allows the archive databases to be automatically created for an even more seamless reporting process. Scheduled Call Analytics Report Queueing The update includes a new application setting to determine the maximum number of reports executed simultaneously. CCX CSQ Widget Threshold Audible Alerts An audible alert will be triggered when a configured threshold is breached. The flexible audio configuration is designed to fit any purpose. Report on Individual CUBE Events Variphy 13.0 features the ability to build CUBE CDR reports, widgets, and searches based on individual events. Pill select input was included to allow clients to focus their CDR output on individual events or sequences. Active Directory Authentication Improvements The Active Directory Server form has been updated to include fields to capture an Active Directory Distinguished Name User and Password. CUBE CDR Monitoring CUBE CDR Monitoring alerts users if Variphy does not receive a minimum number of CDRs from CUBE in the previous hour. The update includes other application settings and improvements for seamless monitoring and reporting. Email alerts, CUBE CDR processing, and widget settings are among the enhancements available. Variphy 13.0 is just the latest version in the company's tradition of consistently delivering software updates and new products. Updates are always free for existing users. About Variphy Variphy creates leading-edge UC tools and analytics software solutions to streamline the service delivery and management of Cisco Unified Communications and Collaboration. Since 2004, it has helped over 1,500 organizations visualize, search, analyze, and report on their Cisco UC environments. Product development, sales and marketing, service delivery, and support teams are based in the United States.

Read More

Spotlight

It is predicted that this year alone, global IP traffic will reach 1.1 Zettabytes, which is equivalent to 1 billion Gigabytes. We are inundated with more data than we can possibly analyze, but getting it in front of the right people who can make sense out of it is the era of Big Data that we have long since entered. For some time of its earlier years, Big Data has been heralded as the savior to troubling businesses, working its magic throughout the private sector. But the public sector has also been using it to change the way in which public policy is made. The environment has completely changed, which is good news for all of us as policymaking becomes more targeted and relevant.

Resources