DATA ARCHITECTURE

Linq Analytics Extends Master Data Management and FP&A Capabilities

Linq Analytics | January 18, 2022

Linq Analytics, LLC, a provider of software and services for adaptive customer data management and analytics, announced today its acquisition of certain assets of Altius, Inc., a privately-held company with US offices in Sugar Land, TX. Altius' Flex™ suite of planning and Master Data Management (MDM) products give users the ability to augment Microsoft Excel™-based financial models with data enrichment and workflows, providing them a more accurate understanding of their information and enabling management tailored to their business.

The addition of the Flex™ suite to the Linq Analytics portfolio will add capabilities that extend both Linq's Account Hierarchy Management Solution and associated analytics and workflows, helping Clients realize additional value across the Customer data chain through more agility in data integration, extensive analytics insights, and decreased redundancy.

"Our Clients and Partners have expressed a desire to seamlessly connect their customer data from multiple CRM and ERP instances with existing analytics and finance workflows. We believe that adding the Flex™ capabilities helps us to provide a more complete solution that can drive additional value for our Clients."

Brandon Swalve, Linq Analytics' co-founder and CEO

As part of this transaction, Linq Analytics will appoint Noel Phillips as Chief Technology Officer. "In addition to the product capabilities, I'm excited to welcome Noel to Linq," continued Swalve. "He adds significant technical knowledge, functional expertise, and strong leadership to our rapidly expanding team, and our Clients will feel his impact quickly."

"I'm very excited to join the superb team at Linq Analytics.  I know the combination of Linq's innovative CRM and ERP tools - along with the  Flex™ Planning Platform - will prove incredibly powerful.  It tells a compelling story and will benefit current and future clients alike.  I can't wait to see what we will achieve together."

The Flex™ product suite will continue to be available from Linq Analytics. Support services for current Flex™ clients will be delivered through Altius, with transition for support expected to occur in Q2 2022.

Spotlight

GDPR, or General Data Protection Regulation, is a regulation in Europe that goes into effect on May 25, 2018. Despite it being a European regulation, it is important to understand how it impacts companies in North America, specifically from a data management lens. This solution brief will provide a high-level overview of the regulation, while providing tactical steps companies can enforce immediately to ensure that their data management initiatives are compliant with GDPR.


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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Treasure Data Works with Amazon Marketing Cloud to Develop Turn-Key Integration to Enrich Customer Experiences

Treasure Data | October 31, 2022

Treasure Data, an award-winning enterprise customer data platform (CDP), today announced an integration with Amazon Marketing Cloud, a clean room solution by Amazon Ads, to help advertisers better understand audience segments, advertising performance, and streamline insight generation. Treasure Data is the first CDP vendor integrated with Amazon Marketing Cloud. Marketers are increasingly using CDPs to maintain their first party CRM information. At the same time, it is estimated that 80% of advertisers with media budgets of $1 billion or more plan to utilize clean rooms by 2023. To help advertisers acquire more value from their clean room experiences, this seamless integration between Treasure Data's CDP and Amazon Marketing Cloud, enables enterprises to develop richer and more timely insights for optimized marketing, advertising, and campaign investments. "As a pioneer in the CDP industry, Treasure Data is honored to be the first customer data platform to have completed this unique integration with Amazon Marketing Cloud. "The integration helps our customers to increase the overall effectiveness of their marketing and advertising campaigns with this global and privacy-safe solution." John Baudino, Vice President of Partnerships at Treasure Data Treasure Data customers using Amazon Ads for campaigns will now be able to easily send curated audiences to Amazon Marketing Cloud for enhanced and aggregated and anonymized insights such as audiences' in-market groups, lifestyle cohorts, and brand engagement patterns. The enriched segments derived from Amazon Marketing Cloud insights can then be used to fine-tune audience strategy for an advertiser's Amazon DSP campaigns. Audience insights returned are aggregated and anonymous. Features enabled through the integrations will be available to customers through the Treasure Data Marketplace. About Treasure Data Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales, and retention.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Veritonic | December 09, 2022

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world’s largest independent podcast company. As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns. “We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio. "The powerful combination of our attribution and brand lift technology provides unparalleled and comprehensive measurement of audio campaigns from top to bottom in one unified and intuitive platform.” Scott Simonelli, chief executive officer of Veritonic "Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data,” said Kevin McCaul, Global Head of Ad Operations at Acast. “Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.” Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance. About Veritonic World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. About Acast Acast is the world’s largest independent podcast company. Founded in 2014, the company has pioneered the open podcast ecosystem ever since – making podcasts available on any listening platform. Acast provides a marketplace, helping podcasters find the right audience to monetize their content. When our podcasters make money, we make money. Today, Acast hosts nearly 88,000 podcasts, with more than 430 million listens every month.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Dynatrace Extends Grail to Power Business Analytics with Speed and Precision

Dynatrace | November 16, 2022

Software intelligence company Dynatrace announced today that it is extending its Grail™ causational data lakehouse to power business analytics. As a result, the Dynatrace® platform can instantly capture business data from first and third-party applications at a massive scale without requiring engineering resources or code changes. It prioritizes business data separately from observability data and stores, processes, and analyzes this data while retaining the context of the complex cloud environments where it originated. Dynatrace designed these enhancements to enable business and IT teams to drive accurate, reliable, cost-effective automation and conduct efficient ad hoc analytics covering a wide range of business processes. Examples include order fulfillment and bill payments, service activation and customer onboarding workflows, and the impact on revenue from new digital services. Today’s announcement builds on capabilities that Dynatrace launched in October 2022, leveraging Grail to power log analytics and management. The company expects to continue to extend Grail to power additional development, security, IT, and business solutions. Organizations depend on digital services to drive revenue, customer satisfaction, and competitive differentiation. To optimize these services and user experiences, business and IT teams increasingly rely on insights from various business data, including application usage, conversion rates, and inventory returns. Yet, traditional business intelligence tools lack the speed, scale, flexibility, and granularity required to deliver insights about services built on complex cloud architectures. In fact, according to a study from Deloitte, two-thirds of organizations are not comfortable accessing or using data from their business intelligence tools. Business analytics in modern cloud environments requires a new approach. “Dynatrace gives us valuable insight into the business impact of our applications’ performance and enables our teams to proactively solve problems, deliver better customer experiences, and drive more value for our organization,” said Stephen Evans, Head of Quality, Monitoring, SRE/DevOps Technology at PVH. “This enhanced capability to access and store all of our business data provides the scalability our business needs. It also frees our teams from the constraints of sifting through data to determine what is valuable and what should be stored. Dynatrace’s unique ability to analyze all this data and deliver precise and contextualized answers in real time enables us to improve our digital landscape.” “To drive digital transformation at scale, organizations need trustworthy and real-time insights from their business data. Existing solutions often rely on stale data, fail to deliver precise answers in IT-context, and require manual maintenance and coding from engineers. “The Grail causational data lakehouse uniquely positions the Dynatrace platform to overcome these hurdles. By elevating the priority of business data to ensure it arrives unsampled and with lossless precision, even from third-party applications where developers are not accessible, business and IT teams using the Dynatrace platform can now easily access valuable business insights on demand. This has the capability to unlock nearly unlimited business analytics use cases, allowing our customers to instantly answer their most challenging questions with accuracy, clarity, and speed.” Bernd Greifeneder, Founder and Chief Technical Officer at Dynatrace About Dynatrace Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That’s why the world’s largest organizations trust the Dynatrace® platform to accelerate digital transformation.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, PERFORMANCE MANAGEMENT

Talend Named a Leader in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions

Talend | November 07, 2022

Talend, a global leader in data integration and data management, today announced it has once again been recognized by Gartner, Inc. as a Leader in data quality solutions in the 2022 Magic Quadrant for Data Quality Solutions 1. This is the fifth consecutive time that Talend has been positioned in the Leaders Quadrant based on the company's ability to execute and completeness of vision. According to Gartner, Inc., "Driven by transition to more augmented data quality features, the market for data quality solutions is further consolidating with adjacent data and analytics markets such as metadata management, governance platforms, data integration tools and master data management (MDM) solutions. As a result, data and analytics (D&A) leaders and practitioners expect seamless interoperability between these products driven by consolidation and sharing of metadata." "The ability to establish a trusted data culture and democratize access to trusted data relies on a collaborative approach to data quality. "We believe that this new recognition as a Leader demonstrates the value Talend brings in supporting organizations to take a proactive and integrated path to healthy data." Jamie Fiorda, CMO, Talend Talend Data Fabric is the only end-to-end data management platform that provides integrated data quality capabilities to guarantee access and usage of trusted and governed data throughout the data life cycle. In the most recent release, the platform adds advanced features for automation and AI-driven augmentation for data enrichment, data profiling, and data remediation, as well as data observability to face the growing complexity of data stacks and the need for proactively managing data quality. In the report, Gartner also notes, "By 2024, 90% of data quality technology buying decisions will focus on ease of use, automation, operational efficiency and interoperability as the critical decision factors." Additionally, "By 2026, 20% of large enterprises will use a single data and analytics governance platform to unify and automate discrete governance programs." Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. About Talend  Talend, a global leader in data integration and data management, is taking the work out of working with data. Talend offers the only end-to-end platform that combines enterprise-grade data integration, integrity, and governance capabilities to unify data across any cloud, hybrid, or multi-cloud environment. With Talend's no-code and low-code modules, data experts and business users actively collaborate to make data more discoverable, usable, and valuable organization-wide. Over 7,250 customers around the world rely on Talend for healthy data and a healthy business.

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Spotlight

GDPR, or General Data Protection Regulation, is a regulation in Europe that goes into effect on May 25, 2018. Despite it being a European regulation, it is important to understand how it impacts companies in North America, specifically from a data management lens. This solution brief will provide a high-level overview of the regulation, while providing tactical steps companies can enforce immediately to ensure that their data management initiatives are compliant with GDPR.

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