LiveRamp Announces Intent to Acquire DataFleets
LiveRamp | February 09, 2021
LiveRamp® (NYSE: RAMP), the main data availability stage, today declared that it has gone into an authoritative consent to acquire DataFleets, a cloud data stage that empowers data storehouses to be bound together without moving data or trading off protection. This securing extends LiveRamp's data insurance abilities to open more noteworthy data access and control for its clients. Likewise, the arrangement opens up new use cases just as new business sectors for dispersed data collaboration through LiveRamp Safe Haven.
With the remarkable development of data, undertakings are continually assessing how to best access and influence data to fuel development and advancement. Notwithstanding size, area or geology, each organization is attempting to assemble a data system for upper hand. In any case, increased protection guidelines and security contemplations frequently put constraints on how data can be utilized or dissected. Utilizing different progressed numerical protection innovations, DataFleets offers items that bind together conveyed data for collaboration and investigation without moving crude data past an endeavor's firewall. Some early and existing protection instruments experience the ill effects of a restricted arrangement of tasks and abilities that they can deal with securely. Presently with DataFleets innovation, endeavors can get to an advanced, rich arrangement of data security instruments that can be designed dependent on every business' requirements. DataFleets' united learning innovation makes it conceivable to break down data across lines and storehouses in divided designs, as though they were completely accumulated to one area. Basically, DataFleets keeps hidden data valuable, and helpful data private.
“This transformative acquisition combines LiveRamp’s deep privacy expertise and widely adopted platform with DataFleets’ game-changing technology, unlocking massive value for the entire ecosystem,” said Anneka Gupta, president and head of products and platforms at LiveRamp. “Together, our combined capabilities will pave the way for the next generation of privacy technology, serving as the foundation for our platform and products, and underscoring our commitment to making it safe and easy for enterprises to use data – wherever it lives.”
DataFleets gives Safe Haven clients more adaptable choices for conveyed data collaboration, just as opens security ensuring investigation use cases for new ventures, for example, medical care and monetary administrations. Likewise, DataFleets helps LiveRamp's items and arrangements adjust across wards with security planned into their foundation layers, enabling clients to conform to developing protection guidelines around the planet.
“With the addition of DataFleets’ technology and their deeply experienced team of industry experts, LiveRamp is now even better positioned to expand our capabilities across geographies and industries,” said Warren Jenson, president and chief financial officer, LiveRamp. “This transaction will support the expansion of LiveRamp’s offerings throughout Europe and in Asia-Pacific and the Latin American market in 2021, and help propel us into new addressable industries like healthcare and financial services, where the combination of DataFleets and LiveRamp together will power high-value use cases.”
David Gilmore, CEO of DataFleets, added, “We are incredibly excited to join the LiveRamp team and continue executing on our shared vision of helping enterprises unify data to unlock maximum value, all while upholding consumer privacy and control. The synergies are strong, and together we can help global enterprises remove barriers to data access and usage to power insights and innovation across their businesses.”
LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.