Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Merkle | June 03, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value.

The new Lab is led by Matthew Mierzejewski. Previously Merkle’s senior vice president, search capability lead, Mierzejewski brings deep search expertise to his new role of managing director of the Performance Marketing Lab. He will be overseeing a team of experts and Google certified specialists across media, data science, IT, product development and design, market research, and analytics.

“I’m excited to kickstart this hands-on Performance Marketing Lab to help brands develop better cross-channel marketing strategies, as we continue to see tremendous advancements in platform automation and adtech consolidation,” said Mierzejewski.

Spotlight

Here is an overview of how IRI uses IRI CoSort as a processing engine to deliver faster business intelligence (BI) results and analytic capabilities. As you can see, there are three distinctive processes that are possible. The first is to use CoSort as a reporting tool to process raw data and draw informational results as your output. The next is to use CoSort as your data processing engine that feeds into many major BI tools for direct use and analytics. Finally, CoSort is Built on Eclipse and uses ODA drivers to directly interact with BIRT which is an open source analytic tool also available in Eclipse. Either way, any of these paths can deliver faster and more effective processing for your business intelligence needs.


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BIG DATA MANAGEMENT

Precisely Extends Data Integrity Leadership with New Innovations in First-of-its-Kind Data Integrity Suite

Precisely | June 22, 2022

Precisely, the global leader in data integrity, today launched its new Precisely Data Integrity Suite – bringing the latest innovation in data integrity to the market. Announced at the company’s Trust ’22 event, the Data Integrity Suite is composed of seven interoperable SaaS modules that can be deployed individually, or seamlessly combined to deliver exponential value – fuelling businesses with unparalleled levels of trusted data. The announcement comes at the same time as the latest IDC Spotlight paper on “Improving Data Integrity and Trust through Transparency and Enrichment,” shows that only 27% of data professionals say they completely trust their data. With 63% of organizations reporting that higher levels of data integrity make a positive impact on their business metrics 1, the launch of the new Data Integrity Suite is a timely one. “Data integrity is an imperative for every business, but the journey to achieving it is different for every organization. With the Precisely Data Integrity Suite, businesses can start anywhere, go at their own pace, and grow value at every step of their unique journey. “Our unmatched breadth of data integrity capabilities and enrichment data, combined with our strategic services expertise, means that we can help businesses chart their path to data integrity and lead them along the way.” Eric Yau, COO at Precisely The Suite’s Data Integration, Data Observability, and Data Governance modules are available for early access now for businesses looking to build a foundation of accuracy and consistency in their data: Data Integration: enables organizations to break down silos by quickly building streaming data pipelines that integrate data from core transaction systems into modern data platforms, driving innovation, and modernizing mission-critical infrastructure Data Observability: a new entry from Precisely into this rapidly growing market, proactively and intelligently detects and surfaces data anomalies before they become costly downstream issues that could disrupt business Data Governance: delivers a business-friendly framework to find, understand, trust, and leverage critical data across an organization for better outcomes and insights, improved operations, and regulatory compliance The following modules will join the Data Integrity Suite in the coming months: Data Quality: delivers data that is accurate, consistent, complete, and fit for purpose across operational and analytical systems Geo Addressing: unlocks valuable context by verifying, standardizing, cleansing, and geocoding addresses for more informed decision-making Spatial Analytics: derives and visualizes spatial relationships hidden in data to reveal critical context for better decisions Data Enrichment: enriches data with expertly curated datasets containing thousands of attributes for faster, more confident decisions The Data Integrity Suite delivers access to trusted data at the speed of business and empowers organizations to make fast, confident decisions that drive growth, reduce costs, and manage risk. With a business-friendly user experience, it supports data democratization and self-service access to data for business and data users alike. Its unique Data Integrity Foundation includes a common data catalog that enables each module to build on metadata previously gathered by other modules, combining seamlessly to deliver maximum value to the customer. “With the launch, Precisely is delivering on the vision they have painted for the market of integrating its capabilities into a modular, interoperable suite,” said Stewart Bond, Research Director at IDC. “Precisely has a strategic blend of technology and services within its portfolio to meet the needs of organizations with legacy and modern data environments that are wanting to compete in a digital-first world.” “Businesses are increasingly investing in DataOps to continually improve the data they use for analytics and decision-making. The Precisely Data Integrity Suite’s end-to-end, integrated approach to data integration, data governance and quality, as well as location intelligence and data enrichment gives organizations all the tools and agility they need to automate and iterate on the integrity of their data,” said Anjan Kundavaram, CPO at Precisely. “The introduction of the Suite’s Data Observability module is essential for DataOps teams, allowing them to leverage AI and machine learning to gain critical insight into the health of their company’s data, monitor changes to patterns in that data, and proactively resolve potential issues.” Financial services company, Degroof Petercam, a Precisely customer and participant in the Data Integrity Suite’s early access program, sees clear benefits of the new Data Observability module. “Observability is the missing piece today to give our data stewards access to data discovery insights without having to go to IT for queries or reports.” explains Jean-Paul Otte, Chief Data Officer at Degroof Petercam. “The portfolio of data integrity assets that Precisely offers is the gold standard for building trusted data,” said Yau. “That same technology, recognized by industry analysts and relied upon by over 12,000 customers to address their data challenges today, is at the heart of the new Precisely Data Integrity Suite – providing the ultimate modular, interoperable, solution for organizations relying on data integrity across both legacy and modern cloud environments.” About Precisely Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes.

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BIG DATA MANAGEMENT

New CGI Sense360 data analytics platform improves situational awareness for disaster rescue teams

CGI | July 27, 2022

CGI announces CGI Sense360, its cloud-based, smart analytics platform that gives emergency responders holistic and accurate situational awareness in the event of a disaster. Using comprehensive data sources and augmented reality, the platform creates a visual situation overview that helps organizations more efficiently organize and accelerate rescue operations. Whether a disaster is caused by natural or human hazards, up-to-date information is critical to safe and successful rescue efforts. CGI Sense360 creates a holistic picture of a disaster using data from a variety of sources across the ecosystem, such as satellites, drones and maps; infrastructure, geospatial, weather and environmental data; and online databases, blogs and social media. The platform's integrated and secure communications system combines augmented reality, situational images and other data to create a visual overview that is shared with emergency responders in a context-aware manner to enable faster, safer rescue operations. International aid organization I.S.A.R. (International Search and Rescue) in Germany is a project partner in the design and development of CGI Sense360. I.S.A.R. is certified by the United Nations for international rescue operations. "We provide international assistance in humanitarian missions; for example, after natural disasters and accidents or in war zones," says Dr. Steven Bayer, Project Coordinator at I.S.A.R. "The immediate availability of detailed situation images and current data is crucial for efficient, rapid rescue measures. And, it is precisely this information that the new cloud-based data analytics platform CGI Sense360 can provide." Development of the platform also is supported by the European Space Agency (ESA). CGI space experts have worked closely with the ESA for about 40 years, including in Bochum and Darmstadt, Germany. CGI's current projects include the development of a centralized "pooling and sharing" system for secure satellite communications services. "In rescue operations, analog processes still dominate in many cases. "However, an exact situation picture and an unrestricted flow of information are indispensable in the event of a crisis or disaster. In addition, the time factor is important. With CGI Sense360, we offer a high-performance, intelligent and secure platform that meets these criteria. It delivers all the information needed for time-critical coordination and relief operations in near real-time. We see a very large market potential for our new platform, which takes the benefits of digitalization a decisive step forward." Stefan Wichert, Senior Vice President of CGI's operations in Northern Germany CGI Sense360 initially is designed to support disaster rescue teams, for example, in war zones or in the event of terrorist attacks, accidents, earthquakes, tsunamis, floods and forest fires. The solution draws upon CGI's extensive experience in supporting clients globally with natural disaster planning and recovery programs. This includes developing wildfire mapping services using artificial intelligence and space data for the ESA, delivering England's Future Flood Forecasting System, and working with U.S. states and territories to deploy data management systems for administering natural disaster recovery programs. CGI continues to develop the CGI Sense360 solution for additional situational awareness scenarios, such as for the military, police and fire departments, and organizations with critical infrastructure such as utilities, airports and container terminals. About CGI Founded in 1976, CGI is among the largest independent IT and business consulting services firms in the world. With 88,500 consultants and professionals across the globe, CGI delivers an end-to-end portfolio of capabilities, from strategic IT and business consulting to systems integration, managed IT and business process services and intellectual property solutions. CGI works with clients through a local relationship model complemented by a global delivery network that helps clients digitally transform their organizations and accelerate results.

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DATA ARCHITECTURE

VAST Data Announces Newest Feature Releases

VAST Data | May 23, 2022

VAST Data, the data platform company for the AI-powered world, today announced the latest versions of Universal Storage, bringing enhanced enterprise security features, performance and scale to its flagship software offering. With an install base of multiple exabytes and an annual growth rate of 300%, customers are continually challenging VAST with new feature requests to power their data-intensive use cases. This release, in total, represents more than 30 new features that have been directly requested by VAST customers. Testament to VAST’s distinguished R&D team, the average turnaround of “feature request to code” is four months. “Since our founding, we have always maintained a customer-first mindset, continuously adding new features and functionality at a rapid pace to solve their ever-growing and changing application needs. Ultimately, we work to foster a close collaboration with our customers whose use cases are our product’s North Star. This level of agility is never seen from legacy providers of data infrastructure. Our responsive approach not only helps our customers manage their data easier, it also creates long-term business partnerships with customers and the broader market that is good for VAST.” Jeff Denworth, co-founder of VAST Data VAST’s Universal Storage data platform provides customers with a cloud-native containerized storage architecture, and eliminates storage tiering to unleash insights on their massive reserves of data. Versions 4.2 and 4.3 expand on an already stellar feature set, while continuing to deliver increased functionality, scalability and security features — and still improving system performance. Notable features in the latest release include: Enhanced Security VAST expands protection against ransomware attacks with Object Locks. Customers can set policies on buckets and objects to make them immutable, preventing users and applications from deleting or modifying an object before its expiry. Admins can also use S3 bucket policies to define permissions, enabling secure identity and access management. Now generally available in Universal Storage, Indestructible Snapshots provide an additional layer of protection that safeguards immutable snapshots and policies from sophisticated external or internal attackers. Compliance with Federal Information Processing Standards (FIPS) 140-2, using validated cryptographic libraries for encryption at rest. Flexible Cloud Data Management One platform that integrates S3 bucket management for integrated file and object storage. Customers can easily share data between file and object storage protocols — Universal Storage is the only platform that provides this functionality, giving customers the best of both worlds. Check out this blog post and deep-dive demo. Further improvements to VAST’s centralized Uplink Cloud Management system include integration with Zendesk, providing customers with a smooth and intuitive support experience to create, track and manage their support tickets. For more information about VAST’s Uplink Cloud Management service, check out this blog post and deep-dive demo. Enhanced Performance for Secure Protocols Support for NFS4 over RDMA, delivering a performance boost for NFS4. By extending NFS4 over RDMA, VAST is increasing speed while providing customers with an enhanced security blanket via a Kerberized connection. VAST is the only vendor to accelerate NFS4 with RDMA, making it possible to power high-performance high-scale HPC, AI, media and analytics workloads with a simple and secure client interface. About VAST Data VAST Data delivers the data platform at the heart of the AI-powered world, accelerating time-to-insight for workload-intensive applications. The performance, scalability, ease of use and cost efficiencies of VAST’s software helps enterprise organizations overcome the historic barriers to building all-flash data centers. Founded in 2019, VAST is the fastest-selling data infrastructure startup in history.

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BIG DATA MANAGEMENT

Factored Partners With dbt Labs to Strengthen Data Analytics Workflows and Generate Informative Insights

Factored | June 30, 2022

Factored, a leader in data-centric AI helping tech unicorns and high-profile tech companies to build high-caliber data engineering, machine learning and data analytics teams, announced today that it has partnered with dbt Labs. The collaboration with this pioneer of analytics engineering will drive business value for Factored clients by allowing them to transform and test all of their data to help disseminate insight and organizational knowledge. Thanks to the partnership, Factored engineers and analysts can efficiently collaborate across data platforms to successfully transform, test and utilize data to generate dynamic and informative business insights and ultimately fuel growth. Factored engineers are experienced working with dbt, which allows Factored clients to apply this framework to their operations. The partnership enhances cross-functional participation, data interpretability and efficiency in decision making and solution implementation for Factored's clients. dbt is an analytics engineering framework that transforms raw data in the warehouse to make it easier to use for analysis. It allows data teams to shorten the transformation path from raw data in the warehouse to crucial business insights. dbt empowers data analysts and analytics engineers to orchestrate ELT pipelines using software engineering best practices like CI/CD, documentation, logging and alerting. The partnership will allow Factored engineers and analysts to leverage both dbt Core and dbt Cloud to bring the benefits of clean, documented and tested data to business users everywhere. "Our goal at dbt Labs is to make it easier for data teams to distill and disseminate organizational knowledge," said Amos Budde, Head of Services Partnerships at dbt Labs. "Having partners like Factored helps our customers get the most out of dbt and we are excited to be partnering with them." "We are excited to partner with dbt Labs and continue helping businesses clean, organize and glean insights from their data using the most vanguard tools. At Factored, we are committed to building and deploying the most powerful data and AI solutions for our clients and dbt Labs' analytics engineering tools are helping us accomplish this." Israel Niezen, Factored CEO Since its founding in 2019, Factored has seen fast-paced growth based on the world's increasing need for rigorously trained and highly expert data science professionals. Today, Factored is one of the biggest data science companies in Latin America. About Factored Factored (backed by Andrew Ng's AI Fund and deeplearning.ai) helps leading tech companies select and build world-class data science, machine learning and AI engineering teams much faster and more cost-effectively. Factored engineers have been personally vetted, educated and mentored by some of the most talented AI educators and engineers from Silicon Valley, Stanford University and deeplearning.ai.

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Spotlight

Here is an overview of how IRI uses IRI CoSort as a processing engine to deliver faster business intelligence (BI) results and analytic capabilities. As you can see, there are three distinctive processes that are possible. The first is to use CoSort as a reporting tool to process raw data and draw informational results as your output. The next is to use CoSort as your data processing engine that feeds into many major BI tools for direct use and analytics. Finally, CoSort is Built on Eclipse and uses ODA drivers to directly interact with BIRT which is an open source analytic tool also available in Eclipse. Either way, any of these paths can deliver faster and more effective processing for your business intelligence needs.

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