Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology
Merkle | June 03, 2020
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value.
The new Lab is led by Matthew Mierzejewski. Previously Merkle’s senior vice president, search capability lead, Mierzejewski brings deep search expertise to his new role of managing director of the Performance Marketing Lab. He will be overseeing a team of experts and Google certified specialists across media, data science, IT, product development and design, market research, and analytics.
“I’m excited to kickstart this hands-on Performance Marketing Lab to help brands develop better cross-channel marketing strategies, as we continue to see tremendous advancements in platform automation and adtech consolidation,” said Mierzejewski.